Top 7 Strategies For Great Lead Generation

by David Jones Digital Marketor

What is B2B Lead Generation?

B2B lead generation is the process of acquiring a new lead or potential customer for your business. This is one of the first steps in a marketing funnel or lead generation funnel. We start by collecting information from a potential customer, for example, their - name, email, company and job title, which will be effective in selling.

These possibilities are then nurtured by sales marketing automation until they become hands-on with the sales team. The goal is to create a consistent pipeline with each quality lead that can turn customers into revenue

Thanks, this is an era of big data. With the latest technology for the latest leadership management and leadership generation tools, insightful customer information is readily available and the only task we now have left is to optimize the leadership generation process by driving. Dive into:

1. Lead generation without email form

This is the way of modern marketers. When it comes to scaling your lead generation, it doesn’t matter where you find them. There are dozens of ways to generate quality leads - social media, paid search, SEO and downloadable content to name a few. What is common in all this? Almost all of these lead to filling out a subscription form on a landing page.

Forms are not the best customer experience. The best customer experience will be simple and interactive. Think about all the successes that Melchimp and Slack have had, and not because they were good at producing lead but because they provided a free, easy and interactive experience before the customer thought about making a purchase. Therefore, a free tool or test offer is an ideal way to generate quality leads without leaving email forms.

2. Content Syndication

It is useless to think that the customer journey will always start on your website.

Content syndication occurs when your web content is published by a third party website. It includes all kinds of digital content, such as articles, white papers, e-books, guides, videos and infographics. It’s a win-win: third parties receive relevant content for free, when you reach a wider audience. Syndication is a barter system for generating leads, where most content syndicators drop leads on your website.

3. PPC

If you are well-informed about your buyer person and target audience and want to see quick results, there is no better way to do this than by advertising for every click. You can post your lead ad in a variety of ways depending on your goals; Google AdWords is the most common platform for online advertising. There are three different ways for PPC advertising:

Search Network

These searches appear at the top of the results page when you Google a product. The intent of the great thing about search networks is already present. Unlike social media advertising, if someone searches for "managed WordPress hosting", their research is closer to buying or doing

Display network

They agree to allow ads to appear on various websites and to serve Google to their visitors. Built with Google Automated Visual Ad Generator, it makes it easy to create multiple ads in different sizes. These ads usually have lower CPCs but lower conversions.

Retargeting

Sometimes known as re-marketing, it is an aspect of the display network. However, instead of appearing on the search results page, these types of ads are already given to visitors who have already visited your website.

The chance of getting the expected ads lies in their ability to give you a better conversion rate because potential customers who were previously on your website are more likely to buy. You can create retarded ads with Google AdWords or use third party platforms like Adroll or Perfect Audience. Usually wait up to 2-3 months when you first retarget or start marketing again. This will give you enough time to gather a good list of people who have visited your site.

Cavet: Don't forget that most people nowadays use Adblock or other programs to block ads. So, there's a chance that people won't see your marketing banners or targeted / clickable ads, or it's just because of the GDPR laws in place and people prefer to leave your list.

For Lead Generation Services - CONNECT WITH A LEAD GENERATION SPECIALIST

4. Interviewing experts and partners

Companies, especially small businesses, use content as their main lead production strategy. And it’s a proven way to generate lead, every time a blog goes on the internet, there’s a chance that it can be read.

But it does mean a lot to create new perspectives from industry experts. The insights of C-level industry experts can work to bring more website traffic instead of just hanging visitors with another blog.

5. Videos for assignment and embedding forms in videos

YouTube is the second most popular search engine and you can use it to your advantage. Blogs and articles are good, but videos have emerged as one of the most lucrative content marketing feeds on the Internet, with multiple strategies being created.

A few video guides or information videos can be created to attract organic traffic instead of gitting your entire content library. A lead lead generation form can be embedded in these videos.

Zeus, for example, has created a few videos for its Marketing Unboxed series where it has embedded a mandatory leadership generation form, which appears when the cursor is moved in the video. Overall, it’s a subtle approach to creating sales pitches and still running some serious results.

Direct. Using direct mail

Using direct mails may not make sense to many B2B marketers who rely on email marketing and great landing pages, but it is especially recommended for small businesses that are working on a small and well-defined target audience. A defined and personalized offer via direct mail will work wonders for small business B2B marketers

Direct Mail can be a viable option for marketers who have completed their email list or who are working with the email list of their sellers or partners. Emails have a greater advantage of scale economics than direct emails, but the hard hit of this type of business, personalized direct mails should be planned to be used as their lead generation strategy after careful monitoring of their running costs and direct mail success.

7. Social reference tracking

And we’re not just talking about responding to tags, references and comments on your social channels, but also looking for your competitors. Tracking your competitors' social citations is a gold mine for valuable insights and potential social media lead. Anyone can discover how different competitors are cooking up their marketing strategies and how to profit from their dissatisfied customers.

For example, a social media user inquires about "Who is better: sales force or Netsuit"? Such users instantly become potentially qualified leads for marketers. There are dozens of social media monitoring tools that can be used to scale your social media lead generation process.

You can use lead generation software or contact us for lead generation services to help your marketing team convert more B2B leads to the next sales top. Use all available ways and resources to create a customized Facebook ad or landing page for your target audience in your next generation of lead campaigns and measure results to improve performance. Marketing automation tools will reach widespread use in the coming years and they will surely streamline your process and increase your conversion rate.

We hope you found these strategies insightful. Keep in mind that not all strategies work the same way and it’s best to use some sort of content like your latest blog post featuring a series of thought leaders to engage your prospects. Also, be sure to respect the privacy of others in the efforts of your leadership generation, especially in such turbulent times. Understand your potential, acknowledge the current situation, and always be consistent with your message to maintain trust and credibility.