Top 7 SEO Metrics To Track The Performance 2021; Best In Recent Times

by Anand Shukla Digital marketer

SEO metrics are data pointers that need to be tracked and measure the performance of the website to keep it optimized. Monitoring through SEO metrics will help you to plan the strategies for the future. These 8 important SEO metrics need to be tracked regularly suggested by the SEO company in Delhi.

It will help you to optimize the search engine ranking with a better return on investment. So let’s check out the top 7 metrics of 2021, that can be followed in recent times.

Organic Traffic:

One of the most effective ways to earn a better ROI. is traffic received from the search engine result pages (SERP) without pouring a single penny. You might gain traffic from multiple sources such as search engines, directories, social networks, other sites, etc. Organic traffic builds the brand value and showcases the website visibility through keywords searched.

Keeping an eye on it will help you to know, what is going perfect and what is not? Accordingly, you can build an SEO strategy. You can track the organic traffic in multiple ways, and one of the most trusted ways is using Google Analytics.

New Backlinks And Domains Referring:

Believe it or not! Backlinks are a crucial part of search engine ranking. So developing it is important! A tip by an SEO company in Delhi. If there is a clash or similarity between two on-page metrics, one with more number of backlinks from quality domains will rank high.

Keeping track of the high-quality domains and backlinks will help you to know the SEO efforts. It will not show immediate results but will help you move positively. However, getting the backlink of new domains will show more potential than old domains that are already linked.

You can keep track of backlinks and new referring domains from various tools.

Local Visibility:

Local SEO is so important for local businesses targeting SEO. For them, this metric is very important for managing the local SEO campaigns. You need to be specific with this metric, to ensure that the traffic is coming from the right source.

You can achieve this by tracking a few local SEO metrics such as Google Maps ranking, Google My Business Insights, Session Location, Google 3 Pack. Keeping track of these metrics with help of SEO services in Delhi or any analytical tool will help you to progress.

CTR (Click-Through-Rate):

The CTR shows the percentage of the audience entering your website. Which has been entered through SERP (Search Engine Results Pages). The calculation of the CTR is simple, for instance, if your web page appears in 2000 searches from Google search engine, and 200 people, then the CTR rate is 10%. This shows how important the CTR is to track and improve.

If CTR is not impressive then remember that the meta description and title are not catchy or that attractive, where people can click-through and enter your website.

Page Speed:

One of the best ways to check the functionality of the website is by looking at the website load time. You can manage every web page individually. So it is important to track the page speed. Page speed is a measurement of how fast the page and its content load (if it does it within a few seconds then it is optimized).

But you should not get confused with website load time and page speed. It can be described in two ways such as page load time and time of the first byte. Hence, this metric is very essential for organic traffic and improving SEO.

Keyword Ranking:

It is a critical SEO metric to track and essential too. Also, it shows the early sign of progress with SEO strategy. So you must do it, to know if your strategy is working or not. This keyword ranking shows an overview of the organic opportunity and market share.

While conducting keyword research you need to focus on the branded and non-branded ranking. Both types of keywords are essential for ultimate growth. However, you may see the fluctuation in the keyword ranking and it is common. If it drops suddenly, then it is in trouble.

Bounce Rate:

Bounce pages in a website are common and not rectifying ii, is not so common. You need to work on it to improve the growth of the website and business. Bounce rate is the percentage of visitors visiting only one page of the website.

High bounce will impact the whole website, so you need to immediately work on it. You need to track the bounce rate of the website regularly. It will help you to make a website engaging with the audience and improve SEO.

Final Thoughts:

SEO metrics are an important part of the growth of a website as well as a business. It is used for optimizing the SEO ranking and building the new SEO strategy. For better SEO working and following these metrics without any stress, then we recommend you to hire SEO services in Delhi. Where you get complete SEO service and get the desirable results.

As we are at the end of the blog, the above-mentioned are the few metrics that need to be followed or tracked regularly. Which has many benefits.