Top 6 digital marketing trends for 2021 | Digital Upstartsby Digital Upstarts Digital Marketing Agency
Wondering what digital marketing trends to expect in 2021?
We have it all covered in this article.
The year 2020, has remained more about surviving rather than leveraging. Pandemic had an adverse impact on businesses and working professionals all around the globe. Though health is a priority, there are far more people affected than just the sick ones. With the mass population forced to live indoors, there is a significant shift in the lifestyle such that people are spending most of their day online.
Talking of Digital Marketing, the global market share of this industry in 2019 was $310 billion which was expected to spike to approximately $380 billion in 2020 at a CAGR of 17.6 percent.
Unfortunately, the pandemic has hampered digital advertising growth against the expectations. Overall, after the pandemic-related lockdowns, commercial spending stabilized from the “sharp dislocation” in March, yet advertisers still exhibit a degree of uncertainty.
However, for any business, small or big, online presence has never been as important as now. More than 51% of the traditional businesses are expected to turn to online business in India alone. People are spending even more time reading online giving marketers the opportunity to attract more eyeballs.
Before we move to the expected digital marketing trends in 2021, let’s look at what has changed by now in 2020 trends amidst the pandemic.
Created on Dec 21st 2020 05:26. Viewed 468 times.