Top 5 Trends in Video Marketing

by Amrita Singh blogger

Over the previous couple of years, digital marketing has found an important space for itself during a company’s marketing plans and methods. And a prominent aspect of the digital marketing space is video marketing. Video marketing is the latest trend when it involves a business’s medium to speak with their target market. Explainer videos for his or her products, promoting newly launched products or services, awareness videos about new offers or schemes and in more way’s videos have helped businesses market their brand creatively and thereby enhance their sales. With the value of video production house in Delhi rising by leaps and bounds, let's take a peek at the current developments in video marketing.

1. eLearning
We don’t need a brick and mortar classroom, nor will we need the chalk and talk method only anymore. Learning can now be done virtually, online. The adoption of the eLearning trend is growing steadily across the world. It’s a versatile concept to render learning to a various set of individuals via videos. This impactful, informative, and powerful online training material can help the learner understand the concepts thoroughly.

2. Vlogs
Vlogging is in complete vogue! A “video blog” has grown from a mere fun time hobby to becoming a radical tool of video marketing. The appealing, entertaining, and private approach a vlog carries helps businesses to utilize it for his or her marketing purposes. Vlogs combine the sweetness and advantages of blogging and streaming both. An embedded video together with supporting content, images, and text could be a growing trend in video marketing allowing vloggers to earn well through them!

3. Live Streams
Live streaming has gained increasing popularity because the matter that you simply see on the live video is real-time and unadulterated. Live streaming is additionally economical and doesn't need much of an investment. It also doesn't incur additional costs of editing etc. Live videos are often saved, retained and officially uploaded whenever required for promotional purposes.

4. In Sync with The Device
Videos are viewed across various platforms and on various devices. it's essential that the format of the video must adapt to the device. While earlier video formats were mainly horizontal, increasing use on the net over the phones and tablets had made video formats go vertical. An intermediate alternative is square videos that use appropriate screen space and receive more engagement.

5. 360 Degree Videos
These videos are apparently the subsequent big thing! 360-degree videos are a splendid variety of videography which will communicate content in a particularly impressive way. they assist the user to manage the purpose of view and also the narrative. Such videos connect with a viewers’ psyche more deeply than the standard videos. As a result, corporations have already begun to integrate 360-degree images into their web marketing plans.

Once your core mission, vision, audience, and business goal are clear, video marketing helps a company’s marketing content to return across attractively and with a private approach. The above-mentioned techniques and trends in a video production company in Delhi will help your business to extend your market reach with limited monetary investments.