Top 5 Reasons to Start a Fence Company

by Patrick B. Digital Marketing SEO Advertising Social Media

So you want to start a fence company, that’s a great start! But just an idea won’t put you past the finish line. Execution is what will get you started, persistence and passion will get you through the thick and thin. Starting any business isn’t easy, but it can be made simpler by learning from others’ mistakes, instead of making the same ones.

Should I start a fence company?

That’s a very personal decision. If you have the sales acumen, or are willing to learn, then it’s a great place to be. The fence industry is booming right now, right along with many other home remodeling niches. The great thing about fencing is, its super simple. But that doesn’t mean it isn’t hard, it’s just simpler than many others and I will explain why.

Top 5 Reasons to Start a Fence Company

Fencing is installed outside

Well duh? You’re probably wondering why I would point that out, but its for good reason. Things installed outside don’t get as much attention as those inside a home or business. Exterior projects can have a larger margin of error. People aren’t staring at their fence all the time. You typically aren’t even close enough to your fence that was installed, to see any small craftsmanship errors. And many homeowners drop thousands of dollars on a new fence, and as long as it looks decent from afar, you are in the clear.

Fence installation is black & white

There’s not a lot of complication to fence installation, it's simple. You have pickets, posts, rails, and footings, that’s about it. A few different material options, colors, and that’s as far as it goes. Versus something like home remodeling, that gets very complicated very quickly.

Fencing is high volume AND high ticket

What other construction industry niche can you name that has a high volume, high demand, AND is high-priced? The combination of these few attributes made it a no-brainer for me. I can’t think of one other niche that has these same aspects. If there is one, I’d love to hear it!

Fence installation is not seen as a “luxury” purchase

Most people who want a fence, see it as a need, not as a want. They got a new puppy, have annoying neighbors, or small children they need to keep in the yard. When something is considered a need versus a want, the price is no longer a large determining factor in the purchase.

Most contractors know how to put up a fence

I talk about subcontracting a lot, and this is where it comes into play. Finding existing fence contractors who need more work is hard, but finding contractors in other niches that need work is easy-er. Nothing is easy, but talking to landscapers, deck builders, and home remodeling contractors who are looking for more work is much better and where you will find the majority of your talent.

Hiring Fence Installers

Not many contractors are willing to do the hard work that it takes to put up fences day in and day out, so don’t get discouraged if you don’t find top talent right away. It takes time to pan for gold, and those that are patient are rewarded.

Going back to what I was saying about finding workers in other fields such as landscaping is critical. These guy may not have consistent work, and would jump at the chance to install full time for more $ than they are making currently.

Want to learn more about growing and building a fence contracting business from scratch? Contact us today or schedule your free 30 minute coaching session .