Top 5 Ecommerce Trends in 2022

by Sam Walton Sr. Business Analyst

The world of ecommerce is changing fast, and there are many new ways for merchants to engage with their customers. The way people shop is evolving, and what we see coming is a wave of innovation that will drive the next decade of ecommerce.

Ecommerce will be a major driver of consumer spending, with the most advanced tools and platforms helping merchants reach and engage more shoppers. In this article, we'll talk about how to do just that so you can see results with your business fast.

Voice search

By 2022, we expect voice-enabled shopping to be as common as shopping through a keyboard and mouse.

Voice search is already on the rise, with Google and Amazon both investing billions of dollars in their respective voice platforms. The latest estimate is that by 2021, we will spend almost 20% of our time using voice search on our smart phones.

As voice search becomes more popular, we expect to see more retailers adopt voice search in their marketing strategies. And with voice search becoming so prevalent, it's important that retailers understand how to optimize for voice search.

Customer-service management with chatbots

Chatbots are the future of customer service. They are used by brands, such as Apple, Amazon and Microsoft to help customers with their questions. The biggest difference between chatbots and human customer service agents is that a chatbot isn’t restricted to one customer at a time. It can handle multiple questions from multiple people at once, whereas a human agent would be able to talk to only one person at a time. This means that a chatbot can handle more queries than an average human employee can, meaning that it can significantly reduce the workload for businesses.

Virtual reality

Virtual Reality is the future of e-commerce. It's about to revolutionize shopping, how we shop and how we advertise our goods. Companies with foresight are already learning to offer VR in their shopping experience.

Omnichannel Selling Features

Omnichannel selling is the practice of selling through all available channels. It allows you to reach your customers wherever and whenever they are looking for your products. It also provides you with the ability to sell directly to the customer, instead of relying on 3rd party sales platforms. The other benefit of omnichannel selling is that it provides a better understanding of the customer’s needs and buying behavior. In order to create an effective omnichannel selling strategy, you need to understand your target audience.

Social commerce

Social commerce is a term used to describe direct sales and transactions between buyers and sellers over the internet. Over the past few years, social commerce has been gaining a lot of traction, which has opened up a whole new market for ecommerce businesses.

According to a recent report by Forrester, social commerce will be an $11 billion industry in 2022. With so much demand for social commerce, it's no wonder that online retailers are getting more and more excited about how it can help their business.

Direct shopping is all the rage these days. But what happens when a customer wants to buy something from you, but doesn’t want to go to a physical store? With social shopping, you can help solve that problem by having a direct link to purchase your products on your social media platforms.

If you've been paying attention to Facebook and Instagram over the last few months, then you'll know that they're constantly evolving to offer virtual marketplace experiences to users. For example, recently Facebook has started to take a larger role in the way businesses can advertise and sell their products.

To start building your modern e-commerce store or to redesign your existing one in-keeping with the latest trends, visit https://ogrelogic.com/ or call 512-559-7491.