Top 5 Advantages of Social Media Marketing over Outbound Marketing for New Businessesby Site Hub We Create Digital Experince
Marketing businesses on social have immensely increased this decade. Some entrepreneurs believe this is the next big thing, while others are still unaware of its advantages. People who invested in social media to market their business witnessed an enormous advantage over other marketing media.
Here are the top 5 advantages of marketing the business on social media:
Brand Recognition and Visibility: As there are millions of users on social media, your content stands a chance of getting noticed quickly with a lot of visibility. This is important because it provides more accessibility for your customers. Social media helps you maintain a network of customers which can be measured and scaled as per your requirements.
Improved Brand Loyalty: When it comes to connecting with the customers, the brands should take advantage of the tools social media offer. Studies suggest that the brands who engage more on social media enjoy more loyalty from their customers. Frequent posts about new offers, contests, and business insights engage the customers more which is a great way to promote customer loyalty.
More Chances of Conversion: Every post you share on social media gives a chance of conversion. If you have a good fan following, all their actions on your posts increase the number of visitors on your website. And, the more the number of returning visitors, the more are chances of conversion.
Reduced Marketing Costs: Unlike other outbound marketing platforms, the time you need to market on social media is way too less. Just an hour a day and you can view the insights, analyze the behavior of your audience and customize your ads on social media to increase brand recognition and conversion. In addition to that, the cost of paid advertising on social media platforms like Facebook, Twitter and Instagram are relatively cheap. However, it depends on various obvious factors such as size of the audience, reach, actions taken, type of audience, and so on.
Richer Customer Experience: Social media is a type of communication channel like emails and phone calls. An interaction with the customer gives you a chance to demonstrate the level of your customer service and enrich your relationship with them.
With the addition of newer tools and tactics, marketing on social media is becoming easier day by day. Now they let you create videos, contests, 3D images, etc. to engage your customers more and more. You can even customize your audience to make sure that you don’t waste money unnecessarily by driving irrelevant customers to your business website. Such flexibilities give social media an edge over other marketing media. If you haven’t started social media marketing for your business, do it today!
Created on Sep 25th 2017 04:26. Viewed 204 times.
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