Top 4 Reasons Nigerian Music is Popular

How often do you listen to Nigerian music? Did you bother to know why it’s earning a global audience? Its uniqueness and other factors are making Nigerian music popular across continents.

Have you ever wondered why Nigerian music has become so popular in Africa and seemingly on the rise globally? Artists in Nigeria collaborate with other artists from other continents, and this has made the Nigerian music to earn a global audience. For instance, Nigerian music is being played in the United States, U.K, and other parts of the world.

Well, this growing popularity doesn’t mean that Nigerian music is the best. Judging whether a song is good or bad is subjective, and people will have varying opinions regarding the subject. For instance, you can download Flavour songs online and find it excellent. Someone else can listen to the same songs and rate it one star out five!

Here are some of the reasons Nigerian music is becoming popular.

1. Fusion

Nigerian artists employ a variety of styles in their music. These styles include afro juju, hip-hop, dance, reggae, and pop. Nigerian music features excellent dancehalls and other music genres. Such variety means that you will always find your favourite music genre.

2. Sell a lifestyle

In most cases, you will realize that Nigerian artists do “fake till you make it” thing that Americans culture has made so popular. When shooting videos, they ensure the videos reveal a ‘classy’ lifestyle. For instance, the videos contain flashy cars, choppers, and more.

Besides, they use blogs such as Tooxclusive to advertise their music and avail their songs and videos to a global audience for free downloads. Such blogs also contain gossips about the various popular musicians and video clips of their live performances. This has helped the Nigerian artists to reach a global audience and win hearts of many people.

3. Big home market

A survey revealed that 80% of adult Nigerians listen to Nigerian music. This means that most nightclubs, restaurants, and other places play Nigerian music often. This implies that there is a big home market for the Nigerian music.

As a Nigerian artist, you can become popular on different levels. You can be a regional, continental, and eventually become a global star in the music industry. If you fail to become Africa’s Michael Jackson, there is always a big audience at home for you. Just like Flavour N’abania, you can make peer parlour or wedding jams music.

4. Corporate support

The massive support from telecommunication agencies has turned the music industry in Nigeria into a lucrative business. All you need to do is to release a few hits, and you will earn enough visibility on the televisions and online music platforms. This can make you get hired by Glo or MTN or any other institutions and pay you millions to become their brand ambassador.

If you are looking for latest Nigerian music, the author of this article recommends Tooxclusive