Top 4 digital marketing techniques to accelerate your hemp business

by Ethan Wayne Blogger

The hemp industry is growing at an exponential rate and is projected to reach $23 billion by 2022. Demand for hemp products is one of the largest driving forces behind the growth of this industry. But, the competition is also strife. To stand out, join hands with providers of hemp digital marketing services and leverage the following techniques.

Join Facebook groups

Social media continues to be unfriendly to hemp companies. The big platforms don’t support ads relating to hemp or cannabis.

However, recently, Facebook lifted the ban on pages related to marijuana. One of the best ways to leverage this opportunity is by using social media groups to post links to informational content and offering expert input on behalf of your brand.

Connect with influencers

The importance of influencer endorsements is being realized by varied industries. Industry insiders are even calling influencers the secret to marketing hemp across digital channels.

When looking for influencers for your brand, you should partner with those who can craft campaigns relating to sensitive current issues and will not get their social account shut down.

An important quality of a successful influencer is someone who has grown the number of audiences organically, reports a high level of social reach and engagement, and creates original content.

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Invest in SEO

SEO strategies used for hemp brands are similar to those used in other industries and it is one of the most useful hemp digital marketing services that you need.

If you have a brick-and-mortar shop or a dispensary, you can benefit by creating a profile on GMB (Google My Business) so that Google can understand what you are offering. Also, you’ll show up on Google Maps. Then, conducting keyword research and creating keyword-based content can help your brand to show up easily on the SERPs.

Using online local directories

Since marijuana started being legalized in the states of the USA, dispensaries and shops started popping up everywhere. This is great news for people wanting to consume hemp products but poses a huge challenge for hemp brands.

If you want to be noticed, get listed on some of the popular and high-authority local online directories so that potential consumers can find you easily. Also, directories can benefit SEO efforts.

The bottom line

In the hemp industry, there is an ongoing evolution and a part of it is because of the advances in the online world. eCommerce companies are breaking new grounds to make way for upcoming hemp companies. You can be a part of the revolution by availing of hemp digital marketing services and promoting your business online.