Top 3 Things Clients Want from an Agent

The search for the perfect home typically starts on the Internet. This is made possible by technological advances where MLS listings can be viewed on a website and reviewed by anyone from anywhere. For real estate agents, this platform is critical in building their client list. If the site is slow, difficult to use or unorganized, customers will go to another link. To make a positive impression right from the start, the agents’ website needs to be engaging and should provide access to what customers want right from the start.

Since the majority of agents are not technology experts, they’ll look into ‘do-it-yourself’ templates. They may be cheap but not comprehensive. The best thing to do is to partner with the best real estate agent websites firm that specializes in designing websites for this high-volume and fast-moving industry. By working with these experts, the realtor is looking ahead to what their customers want and need so it can be provided, and a business relationship can be formed. Buyers and sellers often choose their real estate agent based on the impression they get from the website especially if they are working long-distance.

Clients also want an agent that knows the area where they are considering to buy a home, so they can find be guided and given helpful tips. Agents with a good website design has a bio page that presents their background, certifications, education and abilities so that customers can ‘get to know’ them and be comfortable in trusting their skills. After the buyer/seller reaches out to the agent, communication is critical, so this must be part of the real estate website design. If the agent takes too long to respond, the client will most likely lose confidence. They’ll worry they won’t have good communication throughout the buying/selling process. The response must be professional and user-friendly. The website must also be automated so realtors can easily update listings and do their marketing tasks efficiently. 

Last of all, clients want results from their agent - whether it is selling the home quickly for the price they want or helping to find the right house to meet their needs. Real estate agents need a system that works for them since they spend more time on the road than in the office but still require access to documents, emails, notifications and the ability to make updates from any device. The top design firms in the property industry are aware of the demands and expectations which is why they can build a site that is unique to the agent with standard features, tools and accessories to help them get the job done successfully. All of these are provided at an affordable price, thus, ensuring that even new agents just starting out can afford this investment and start their company on the right foundation with the ability to grow and support clients as they become more established and branch out.

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