Top 3 Ecommerce Mobile App Strategies

Mobile marketing has been ruling the roost in the wake of multi-avenue businesses. Given to the increasing use of mobile phones, a consumer spends almost 15 hours of week surfing on phones and about 93% of shoppers research products on phones and make subsequent purchases, as discovered by Google Think Insights Study.

The rise of an Ecommerce App Development Company flared up with intervention of smartphones, tablets and other handheld technologies. Such companies are working for providing their customers ease of access diverse product ranges and thus expanding clientele and revenue generation. The bottom line is that that upcoming retailers and ecommerce giants find it difficult to beat growing competition in targeting customers without a highly functional mobile app that connects several aspects of their business with desired audiences. Keeping in mind usefulness of ecommerce mobile applications there are certain strategies to be kept in mind in order to optimize output. Top three strategies are mentioned below:

In the context of mobile application development, Native development refers to building an application in the operating system’s native programming codes. For instance, Android app development will be done in Java and iOS application will be written in Objective-C programming language. Such development makes the application accessible on various platforms and thus increases download as well as user base. 

From the angle of retail and marketing, native mobile applications perform much better, run fast and embeds other features like camera, speakers etc for enhanced user experience. Although native apps are bit costly but then it is definitely worth spending over when large audiences are meant to be targeted.

The web stack formed by perfect combination of HTML5, CSS and Java are the languages that form background of any web browser. Using combinations of these three languages gives two main advantages over Native apps. In first place, HTML5, CSS and Java developers are commons and resources    cost less. Although the cost of developing applications separately on different platforms is more but such apps are accessible on phone’s inbuilt browsers. Secondly, mobile application developed in HTML5 can be put across nearly all the mobile devices regardless of the operating system being used with minor coding changes, app is required to be written just once. Such apps are dependent on products like PhoneGap, Apache Codova etc.

PhoneGap is a traditional website code that wraps with native code from different mobile platforms like iOS, Android etc. Cordova and Phonegap makes it possible to make HyperText Markup Language version 5 applications on leading platforms like Android, Windows, iOS, Blackberry etc   

There are many ecommerce businesses that find options for mobile version of the website easy instead of an application. In a recent study Google reported about 74% of American shoppers making use of mobile devices for shopping. Hence, an Ecommerce Mobile App Development Company must chalk a strategy for their website to fetch good results and enriching user experience worldwide. 

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