Top 10 Tips to Maximise your Google Adsense Earnings

Google Adsense is nothing less than a holy grail for publishers and bloggers looking to make an impact and a few bucks online.

Adsense offers the best in the industry CPM rates and also the flexibility to tweak things accordingly as per individual requirements. This makes it hard for new publishers and even established ones too, to look over its services.

The little known thing among many online publishers about Adsense though is that the amount of revenue you churn up from your website depends on the amount of hours tweaking the ads you’ve put into it.

It is a common notion in the field of advertising that what works for one might not work for you. Just because your blogging idol is making six or seven figures off adsense, it is no guarantee that walking the same route would lead you to monetary glory!

Google Adsense is a pretty hybrid tool provided the best minds are at work behind the scenes. But the thing is, for maximizing your share of this Google pie needs time, patience and lots of experimentation. Things like ad layouts, site design, and doing all these while not violating any of the Big G’s terms and policies.

Here are the Top 10 tips to maximize your Adsense revenues with best practices.

1. Get your Ad layout right

Google adsense offers complete flexibility with the way your advert looks and behaves. Make sure you use Google’s recommended ad layouts for best performance.

Here are a few recommended ad layouts:

336X280: Large Rectangle, 300X250: Medium Rectangle, 160X160: Wide Skyscraper, 728X90: Leaderoard.

Colour of your ad also plays a major role in your revenue outcome. Make sure you match the ad color to the background of your website, which is white in most cases. Also, remove ad borders that make your ad look ugly.

2. Experiment with ad locations

Adsense offers different ad locations, make sure you experiment with different locations. Ad locations include at header (above or below), content and sidebar. Although ads in the header tend to produce higher impressions, but not the best CTR. Ads on the sidebar also make decent impressions, yet a higher CTR could be experienced here.

3. Combining Image and Text ads

Google offers to display Text ads, Image ads and a combination of both. Google themselves have recommended using both of them for higher earnings, and It sure does make sense. An average increase of 59% in eCPM is reported by users making this change from either text or image ads.

4. Concentrate on Organic traffic

Google rates organic traffic highest and it would definitely increase your earnings by playing good in the eyes of Google. Organic traffic is the traffic arising from clicks on Google search and it is no doubt those links are of high value, provided they passed Google’s tight algorithm’s. Also traffic from USA and UK are considered in high regard by Google, and that’s what you should aim for higher earnings.

5. Use Adsense in search and RSS

Adsense is available also for search make sure you are not missing out on this feature. The search results resulting from the search box of your website could also show up ads and they have higher CTR.

6. Enable/Disable individual categories

Google allows enabling or disabling individual ad categories that will be displayed on your website. Although Google offers targeted, some of them might be considered obtrusive by a few individuals. Make sure you are not hurting your readers by such ads. You can also remove ads that are not converting compared to the rest, for more of better performing ads.

7. Don’t bombard your site with ads

The least thing your audience would want is a welcoming with loads of ads everywhere and your content hidden in the rumble of ads. Although the maximum Google allows users is three ads, try not to overdo your ads. Less and perfectly targeted ads tend to perform better. Remember the golden rule – ‘Quality triumphs Quantity’. Some users have reported of reduced CTR’S and eCPM for placing 3 adsense units on a page.

8. Ad units within content come at a price

This is more of a personal choice for many publishers. What I meant by the ads within content coming at a price, is the expense of user experience. Although these ads have higher CTR’s and eCPM, they tend to ward off your precious readers away and leave a bad experience of browsing your website. Sure, you can display ads within content and make good money. But, you’ll have to decide for yourself – Readers or Money.

9. Keep your website in top form

A top form website here implies an all-round well maintained one. Your website speed, theme, the frequency of your blog posts and also the authenticity and originality of it also play a major role in determining your revenues. Spam your users with plagiarized content and watch yourself kicked out of Google adsense, let alone increasing earnings.

10. Keep Experimenting

Long story short, Google adsense after all is another advertisement management tool and all of these are not just set-it-up-and-forget types. You need to work around them, tweaking every aspect of it and trying out all the possible combinations for maximum revenues. Make sure you are organised with excel sheets or screenshots of how your ads are performing and try turning them around a little bit. If still nothing seems to work, don’t put all your eggs in one basket, try adsense alternatives.

Those were a few tips on increasing your adsense revenue. Feel free to comment below on your experiences with increasing the revenues.

Ashvin Patil is a blogger & internet marketer from Mumbai. He writes about smartphone technology & internet tips on his blog Best Mobile Tips. All his tips and tricks are well researched that can directly benefit to the readers.