TOP 10 SEO TIPS FOR BETTER OPTIMIZATION AND TRAFFIC FOR DIGITAL MARKETING CAMPAIGNS

by Ankit Yadav Digital Marketing specialist

HOW HAS SEO AFFECTED THE DIGITAL MARKETING?

With the advent of technological advancements, the world has been transformed into a global village where people are able to connect with each other without any hassle. The digitization of the markets along with people becoming more and more dependent on online platforms has completely changed the perspective of business and marketing module.

Further due to the lockdown globally entrepreneurs and best digital marketing agency in delhi are devising new pathways to shift their business online and combat these uncertain times. However, in order to get traffic over their webpage, it important for them to have the right tools at hand should incorporate tactics conducive for getting more traffic on their website and webpage, in turn selling more of their produts.

Search Engine Optimization popularly known by its acronym SEO is one of the most conducive tools which can be used to accurately drive traffic towards your webpage and boost its productivity. In recent times the world of SEO has gone through numerous changes making the optimization quite transparent and easier with the proper tools. However, with so many fundamental techniques in SEO it is hard to determine the best ones for anyone who is just new to learning these techniques to boost their business.

So you may have many questions such as what are these new changes in SEO, to begin with?

What is the relation between SEO and digital marketing? What are the best tips in using these SEO prompts?

And finally, how can SEO help boost my digital marketing and business?

Don’t worry we have got you all covered.

The main focus of this article is to educate you about the top 10 best SEO tips that can help you can get started with your digital marketing venture.

Let’s get started.

1. STRUCTURE YOUR SITE THE RIGHT WAY

The structure of your site determines whether your content will be qualified for getting an ample amount of traffic or not. So why is the structure of the website so important? The key component of all the search engines is that they have crawler bots that go through trillions of webpages every day and sample a bunch of pages to check the quality and type of content being published on the site.

There is also a big possibility to build your content in a way where the pages cannot be easily discovered. Therefore it is important to have your site structured the right way in relevance with the topic and content of the product that the site deals in so that the ranking of your pages
increase and are easily discoverable.

2. RELEVANT LINKS FROM THIRD PARTY WEBPAGE

It is very important to understand that linking your webpage from other webpage links is one of the most critical aspects of getting adding value to the webpage and letting the web crawler discover your webpage easily. Links from these third party pages and third party websites act like votes for your content and increases your webpage ranking, in turn, making it easier to be
displayed first in the search results of the search engine when a particular keyword linking to your website is searched for on the internet.

However, an important thing that needs to be noted here is that the number of links placed on the site does not give the guarantee that the links will give your webpage a higher ranking. What I mean is that if a third party webpage having higher ranking and relevance to your webpage is linked then it can be worth 1 million times more valuable than a lower-ranking webpage linked in
abundance to your webpage. For example, if a site dealing in cement is linked with a site dealing with clothes then the relevance of these webpages are not relevant to each other hence will provide lesser value to each other’s webpages. On the other hand, if a site dealing with a car receives links from any magazine or domain about cars then it will hold more weight and value
to the ranking of the site.

3. IMPROVE THE EFFICIENCY OF YOUR WEBPAGE

Remove anything that may potentially slow down your website affecting the efficiency of your site. If your site slows down in functioning then it makes it difficult for the crawlers to rank your website since they may find your webpages difficult to load and may flag them as uninteresting hence hampering your site’s overall ranking.

Furthermore, the users over the internet may also find it not worth their time to wait due to the slow service of your website hence declining the traffic of potential buyers. So get rid of all the non- essential items that are slowing down your website to improve efficiency and improving traffic to your website resulting in sales.

4. MAKE USER FRIENDLY CONTENT

The fundamental rule that needs to be kept in mind is to always write user-friendly content instead on focus a lot more on the keywords that will help you get identified by the crawler bots.

In the past websites mostly used to write content that was only optimized so that the crawler bots over the internet would identify the content and rank the website on the basis of just
keyword optimization. However, with the evolution of SEO, it is now important to focus more on how people’s engagement is with a particular brand, product, or service.

Since getting rankings by manipulating search engines is a wrong and short-sighted approach. For better and long-lasting imprint over the internet, it is important that the content shall be optimized in a way that incorporates both keyword searches along with user friendly content that will engage more audience over your website.

How to start content writing from home?

5. USE INFOGRAPHICS AND VIDEOS TO MAKE CONTENT MORE ENGAGING
The use of infographics and videos in your blog posts or a general home page can provide significant value to the users since the main scope of creating content is to keep it user friendly. Now you may be wondering as to how can just including a couple of videos or charts on my webpage can help me with my SEO ranking? Well, the answer is quite simple. We all have been
to the platform of YouTube, now the thing to notice here is that YouTube content is much more engaging. Why? Since it is in the form of visuals and graphics. A website’s content that incorporates both videos and infographics can skyrocket a user engagement and boost SEO rankings.

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