Top 10 Data Management Platforms for Online Publishers

Just like head-pipes are crucial to propelling motorcycles, DMPs push web analytics tools, social networks, and other third party services. Furthermore, they also make it possible to export data to platforms such as Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and Ad Exchanges.

Once the data is collected, it can be organized into a series of segments (i.e. – hierarchy) as per your pre-defined business model. A large publisher network can create buckets based on the websites they own, while agencies can have separate accounts for their advertiser clients. Marketers can use DMPs to manage different brands’ data separately for added clarity.

All in all, online entities implementing Data Management Platforms get an in-depth view of their data to reach and engage their target audience efficiently.

5 KEYS TO SUCCESSFULLY IMPLEMENT A DATA MANAGEMENT PLATFORM

1 – Easy Deployment and Maintenance

2 – Compatibility and Seamless Integration

3 – User Privacy and Compliance

4 – Audience Segmentation

5 – Visibility and Actionability

TOP 10 DATA MANAGEMENT PLATFORMS FOR ONLINE PUBLISHERS

1 – Oracle BlueKai

Strengths: Solid Performance, Smooth UI Weaknesses: Iffy Customer Support

2 – Adobe

Strengths: Easy Integration, Rich Insights Weaknesses: Complex Installation

3 – Lotame

Strengths: Strong Customer Support, Easy Setup Weaknesses: Unintuitive UI

4 – Simpli.fi

Strengths: Solid performance, Support Weaknesses: Inadequate Integration

5 – Salesforce DMP

Strengths: Deep Integration, Industry Leading Support Weaknesses: UI Issues

6 – Synthio

Strengths: Good Visibility, Useful Insights Weaknesses: Performance Problems

7 – ClicData

Strengths: Solid Efficiency, User-Friendly Weaknesses: Low Actionability

8 – MediaMath (TerminalOne OS)

Strengths: Strong Support, Good Integration Weaknesses: Few In-App Options

9 – Mapp

Strengths: Customization, Good Support Weaknesses: 3rd Party Integration

10 – The Trade Desk

Strengths: High Functionality, Active Support Weaknesses: Complex Platform