Articles

Tools and Resources to Promote Your Music Using Spotify Platform

by Dorano V. Professional PR since 2010

There is no such platform that promises direct sales or growth of your business rather than Spotify. These channels work as a catalyst in getting the work done. They help in engaging the customers, in getting the conversations started and in the increment of desired growth. Presence of the internet has made it easier for entrepreneurs to build a visible image of their own on their own basis. All they need is the information of which is the right platform and how to get the desired results. Like every other field, the internet has opened limitless opportunities for solo artists or small bands to promote their music.



Spotify is a radical platform which allows you to promote your music by growing your individual fan base.  Even Spotify does not guarantee you as a superstar overnight, however, the foremost rule of making your music popular on your single back lies in its place; the music should be compelling and should attract the listeners to itself. Spotify allows to join it as a listener and as an artist. In either case, you can build your profile as per your creativity and per the demand of your genre. These are certain tools that can be used to full potential to boost your promotions on Spotify.


Multichannel marketing:

The artists should not post their music on one platform only but should make sure of presence e.v.e.r.y.w.h.e.r.e. Spotify allows them to connect with some social media platforms and other sites too. For example, when one artist uploads their music to Spotify they should publish it on Facebook, Instagram, iTunes, Amazon and YouTube through the Spotify links. They can also outsource services like email marketing, promotions on the radio or on some parties or occasions.


Advertisements on Spotify:

Spotify also lets you promote yourself through paid advertisements. These advertisements are known to be effective for new artists especially. Your music will be advertised as a recommendation or suggestion for your potential listeners. They also promote It through their newsletters, Facebook page and blogs. Although the results don’t show up overnight and don’t directly affect the sales but affect the popularity, social credibility and customer involvement which results in higher sales as an outcome.


Buy Spotify plays:

Since Spotify is one of the biggest music streaming site, Spotify promotions can be very beneficial in growing the Fan base and increasing your popularity. There are a lot of e-commerce sites which help artists in their growth and popularity through Spotify plays. These Spotify plays do not only make the song look great but also rank it up in the algorithmically created playlists. The songs with higher Spotify plays is visible to a larger audience. This is a cost-effective and time reducing tool, the artist can promote his music in no time with no effort and can work on his music with more concentration. These ventures also provide real Spotify followers to increase your monthly listeners in just a couple of days.


The lights, stage, fame, contract offers from big companies, thousands of fans, this is definitely a dream of every artist. All thanks to the strong helm of Spotify which has made it possible for artists to release and even promote their music on their own back. The above-mentioned tools and other social media channels and communication mediums can further help these artists to increase their fan base though ever-growing Spotify.


About Dorano V. Innovator     Professional PR since 2010

16 connections, 0 recommendations, 50 honor points.
Joined APSense since, January 16th, 2018, From Franfurt, Germany.

Created on May 24th 2019 06:58. Viewed 1,019 times.

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