Articles

Tips to Grow Your Business

by David Evies Digital Marketing Consultant
It is one thing to start a business and another thing is to make it profitable and transcendent, a true entrepreneur is always looking for ways to grow his business every day.

No matter how small your business is, remember that several of the large companies we know today started in the garage of a house, It is just a matter of having a great passion for your business and working hard every day and you will see that little by little you business will grow to become the great company that you have always dreamed of.

If you have a business and you want it to grow, both in infrastructure and in sales and income, then I share a series of points that you must keep in mind so that the growth of your business is constant and sustainable.

These keys are taken from the success stories of large entrepreneurs and companies, take note and apply them, you will see that in a few years your company will be as large as you want.

1. Motivation

Just as when starting a business, for your business to grow you must be clear about the reasons why you want it to grow, but be careful, you should look for stronger motivations than money (I recommend you read: What motivates you to start your own business?), remember that taking something just for money will make you give up at the first obstacle.

2. Clear mission, defined objectives and a great vision

Know where we are? And where do we want to go? They are the basis for defining the steps we must take.

Imagine you are going on a trip, what is the appropriate means of transportation to leave? Airplane, boat, taxi, etc?, The answer to this question can only be given knowing the place of departure and the place where you want to go, also happens in the business world.

It is not a difficult task, for the mission just take a sheet and try to summarize the raison d'ĂȘtre of your business by answering questions such as what do you sell ?, who do you sell ?, how do you sell ?, etc. Then make a paragraph of between 5 and 10 lines and translate it into a box that you can put on the wall.

To define the vision, answer the question How do I see my business in 5 years? Be ambitious and think big, then based on that projection establish a series of intermediate points that will be "the steps" to reach this vision, these points will be the objectives of your business. Make two other pictures and put them on the wall. Remember from time to time to review the mission, objectives and vision of your business.


3. Maintain the focus

When defining a mission and a vision you will have given an approach to your business, you must maintain that focus.

A big mistake made by many entrepreneurs is to be guided by the need to increase their income quickly and they believe that diversifying in the type of products they offer they will achieve, this is how we end up seeing bakeries that also sell clothes and all kinds of items waiting Earn some extra money. On the contrary, a bakery that maintains its focus will be able to stand out and gain preference because it can innovate on its product line.

4. Be willing to change and innovation

More customers means more employees and more infrastructure, you must be aware of it and not be afraid to make the changes that your business requires, remember that to obtain different results you must do different things, you cannot expect your business to be bigger by keeping things such and how they are now.

Also, try different approaches. For instance, people do localization to target several languages, specially in digital marketing. In Amazon, there are various content, written and media, about vender en amazon (selling on amazon). The same thing happens with German, Italian, Portuguese, etc. 

5. Listen to your customers

Customers are the basis of your business, if you don't listen to them your competition will and you will be giving them the chance to keep your market.

Facebook has been one of the fastest growing companies in history, its success is indisputable, but apparently it is making the serious mistake of not listening to its customers. Facebook users have witnessed countless changes that have generated mobilizations within the social network, for example, the chat sidebar, changes in the home, new photo viewer, etc. However, despite complaints from millions of users, Facebook has ignored the criticisms and the changes persist. For now, Facebook is still the leading social network, but it has opened up companies like Google to attack their weak points.

6. Work with the best

Andy Freire says: "An entrepreneur A seeks entrepreneurs A +, an entrepreneur B seeks entrepreneurs C", in other words, successful entrepreneurs always look for the best to work with them, companies like Microsoft and Google hire the best engineers and programmers, That is why they are companies that stand out as the best.

7. Define the Growth strategy

You know where you are and where you want to go, now you can define the best strategy to get there.

There are multiple business growth strategies, choosing the right one will depend on factors such as the type of product you offer and the type of market in which you compete.

8. Systematization

To systematize a business is to make it work regardless of whether or not you are physically in it, it is a complex process but once you achieve it your business will be ready to grow.

9 Be Online

It is imperative for all  businesses to have a profile on the internet. Once it is done, the next stage is to position oneself in the best spot. That's why local businesses call for the assitance of marketing agencies. For each city, there are many agencies that help these local businesses. In the bexhill Uk, seo bexhill on sea is a company that improves the rankings on the SERP of local businesses, bringing in return more exposure and visibility to their clients. 

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About David Evies Advanced   Digital Marketing Consultant

139 connections, 3 recommendations, 371 honor points.
Joined APSense since, November 24th, 2018, From Montevideo, Uruguay.

Created on Feb 22nd 2020 17:19. Viewed 404 times.

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