Tips to Create a Brand When You Have Little Money

Regardless of the niche of your business, it takes much time to build a brand that is essential to generate trust in people. Undoubtedly, brand-building requires a lot of money, and you may think that it is suitable for big brands like Apple or Google, as they have money to spend on marketing. Well, branding does not need to be partial to the size of your business.

As branding can set yourself apart from your competitors and grab customers’ attention, you should not shy from doing it, no matter you have little capital to invest in the marketing of your business. According to studies, over 60% of users buy products from brands they are familiar with.

Since branding will increase your sales, you do not need to give it a second thought. Do not you have sufficient capital? Do not worry because you can use low-cost alternatives. However, before you start building your brand, you should consider the following things:

·         You will need to identify your mission. Your branding must align with it. You cannot make a branding strategy if you do not know the mission of your company.

·         List down the benefits of your products because it will be a key message you would like to spread in the audience.

·         Branding conjures up a set of images in customers’ minds when they hear and see your brand name. To get an idea of what people feel and think when they come across your business name, run a survey, and ask your current customer what they feel. This will help you build a brand in a better way.

·         Research your clients’ habits and then prepare your branding strategy aligning with that.

Once you have done it, you can set your branding strategy in motion.

Decide on a logo and tagline

First off, you need to create a logo that will reflect your company’s image and mission. It can be an emblem, symbol, mark or just plain text like Google. It must be simple, professional, creative, and last but not least easy to remember and identify.

Since the logo is the reflection of your business, it should appropriately convey the message. People should understand your mission by just taking a look at your logo. For instance, Amazon’s logo is the name of the retail store with a smile extended from A to Z, which means the company sells everything from A to Z and it will bring a smile to customers if they shop from it.

Hire a professional logo designer. Tell them about your business, vision, and mission. Then, you have to create a tagline. It must be short and precise. A good tagline should represent the tone and feel of your product.

The tagline must be short and highlight a key benefit and evoke an emotional response. For instance, McDonald’s’ tagline is “I’m lovin’ it”. The tagline clearly emphasizes the taste. It is so tasty that you will love it and hanker for more and more.

Set your brand voice

Next step is to establish your brand voice. It cannot change once you have set the tone for your business. However, it depends on the type of business. For instance, if you are running a fashion store, you would be a little sassy and casual.

However, if you are into IT or software, you will prefer to be professional. All communications should have happened in that particular voice. Make sure that your employees communicate in that voice too. Train your employees on how they can communicate your brand. For instance, you would like to set some phrases or jargon in the conversation that reflect your branding voice.

Be consistent

Consistency is extremely crucial to make your brand convey the same message all the time your customers come across it. Do not switch between casual and professional tone, because if you do so, your users will get discombobulated.

For instance, if you are targeting sports apparel for men and women, you cannot introduce a clothing line for pregnant women using the same branding message. Make sure that your branding strategy is no longer the same for two different products. Make sure that your brand’s tone and personality consistent across all channels.

Invest in marketing

Just having a website is not enough to attract customers. You will also need to invest in blogging. It is a great way to communicate about you, your brand, and your products and services. You can serve value to your customers.

Since blogging uncovers other ways to solve customers’ problems, people will begin to trust you. Run marketing campaigns. The more people come across your brand, the more quickly they will identify your brand. Make sure that the website you have reflects your brand’s tone and personality.

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Created on Nov 28th 2020 06:04. Viewed 394 times.

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