Tips To Better Hotel Marketing
With an increase in competition in the hospitality industry it is becoming more necessary for hotels to adopt new marketing strategies and to upgrade and introduce new ones. The advent of the Internet brought about a revolution in marketing techniques and this was further boosted through the use of social media platforms like Facebook, Twitter and YouTube among other popular social media. This has received further impetus with the introduction of smart-phones, which has made it crucial for hotels to engineer their marketing strategies to cater this medium.
An integral part of any hotel marketing strategy is to achieve positive reviews and comments from its guests. Having a positive review score across major travel and tour websites will help to attract a larger volume of prospective guests. The higher the percentage of positive reviews the better you will rank!
A few helpful tips to get positive reviews are:
Proactive Interaction: During any interaction and conversation with guests if you find any who have positive things to say about their stay at the hotel regarding its facilities, customer service, ambience etc. be proactive. Ask them to share their views with other travellers at the hotel website or at popular tourist travel sites like TripAdvisor among others.
Create a guest landing page: When you offer free Wi-Fi in the hotel, direct guests to a landing page at the hotel website where they can share their feedback. Offering good quality Wi-Fi should not come across as being just a ruse to garner positive reviews. Top quality of Internet services among other areas of hospitality is what guests expect, so give them just that! It will help your hotel receive higher ratings.
Free brochures, handouts and maps: It is always a good idea to offer something extra which will attract visitors to return. It could be as simple as offering complementary postcards, handouts to events and attractions in the city, discount coupons with local businesses among other things. It is these trivial albeit personalised gestures that will strike a chord with guests, who in turn will be only too glad to share their positive experiences at the hotel website review page among other places.
Use technology: Make the most of modern technology by keeping a tablet handy at the check-out reception desk. When guests are ready to check-out of the hotel they could be encouraged to share their personal experiences of having stayed at the hotel. It does pay to be a bit extra pro-active with happy guests, as they would be more than likely to respond positively. If they have enjoyed their stay they will be glad to leave a video feedback of their time spent at the hotel. After all there is nothing more convincing to prospective clients than to hear from those who actually stayed at the hotel!
An integral part of any hotel marketing strategy is to achieve positive reviews and comments from its guests. Having a positive review score across major travel and tour websites will help to attract a larger volume of prospective guests. The higher the percentage of positive reviews the better you will rank!
A few helpful tips to get positive reviews are:
Proactive Interaction: During any interaction and conversation with guests if you find any who have positive things to say about their stay at the hotel regarding its facilities, customer service, ambience etc. be proactive. Ask them to share their views with other travellers at the hotel website or at popular tourist travel sites like TripAdvisor among others.
Create a guest landing page: When you offer free Wi-Fi in the hotel, direct guests to a landing page at the hotel website where they can share their feedback. Offering good quality Wi-Fi should not come across as being just a ruse to garner positive reviews. Top quality of Internet services among other areas of hospitality is what guests expect, so give them just that! It will help your hotel receive higher ratings.
Free brochures, handouts and maps: It is always a good idea to offer something extra which will attract visitors to return. It could be as simple as offering complementary postcards, handouts to events and attractions in the city, discount coupons with local businesses among other things. It is these trivial albeit personalised gestures that will strike a chord with guests, who in turn will be only too glad to share their positive experiences at the hotel website review page among other places.
Use technology: Make the most of modern technology by keeping a tablet handy at the check-out reception desk. When guests are ready to check-out of the hotel they could be encouraged to share their personal experiences of having stayed at the hotel. It does pay to be a bit extra pro-active with happy guests, as they would be more than likely to respond positively. If they have enjoyed their stay they will be glad to leave a video feedback of their time spent at the hotel. After all there is nothing more convincing to prospective clients than to hear from those who actually stayed at the hotel!
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