Tips for website development agency for improving the e-commerce user-interface

by vishal tripathi Digital Markiting Expart
Technology is the God today. There is nothing that is impossible. You can do or achieve anything. There was a time when people used to go miles to buy products and now they can order and get things delivered at home.

E-commerce market has flourished over the last few years and most people are now opting to purchase online than to actually visit the stores. However, development if an e-commerce market can only be performed by the experienced developers offering website design and development services.

However, the companies must look into developing fully fledged sites that offer exemplary user-interface as the business of e-commerce is entirely B2C. if you can’t impress your audience, you cannot make a sale.

Here are a few tips to amplify the user-interface of e-commerce,

1.Personalized shopping experience

Amazon did not become famous overnight. What amazing feature it had introduces was the recommendations on the basis of previous searches. It took customers and other competitors by surprise but everyone just loved it.

As a website development agency integrate this feature by introducing behavioural study. This helps to connect with the audience personally and they feel important. The personalized purchase enhances the user-experience and with the recommendation, the sales bar also increases.

2.Add comparison of product

The internet is filled with hundreds of products. It becomes difficult for people to choose the best among many. They tend to get confused and often end switching from sites to sites. 

However, if you are running the electronics business then you must offer product comparison. This on-site feature helps the customer to arrive at a decision without roaming around the web.

The analytics studied by the experts at GA Technocare Technology suggests that it impresses most of the people and the ‘Buy Now’ button at the end of comparison drives a greater number of purchases.

3.Integrating guest check out

Still, there are many people who are not aware of the e-commerce business or haven’t tried it yet. However, the guest check-out option helps them to buy the product in a hassle-free manner and without a sign-up.

As a website design company, we have opted to integrate this features so that businesses can engage with the new audience and gain their trust. Providing a guest check-out shows how quickly a purchase can be made and no sign-up option reduces the efforts of the customers. Thus a win-win situation for everyone.

4.Boost up the loading speed

Having an enormous number of products and ample images tend to make the site drowsy which in turn can upset your customers. In fact, the acceptable standby loading time is 2 seconds. Any more than that will make the customer switch to the competitor's site.

As a company offering website design services, the professionals must ensure to use better hosting plans, optimize the images, minify the JS/CSS files, and introduce cache data fetching to offer better working experience. This offers intensified user-experience.

5.The website must be easily navigable

E-commerce sites are big and have thousands of products. Therefore, the developers should introduce the advanced search features and filter option to make the search easy.

Better the navigation easier it will be for customers to search and buy a product. Companies offering website design and development service must give it a thorough thought and make the search as swift as possible.

6.Offer better customer service

If you want to gain the trust of your customers then offer them the best customer service. Create an FAQ section, respond to the queries quickly, and assist to the return requests. 

Seeking the best customer support impresses the customers and the business gets referrals. 

Final say

There are various other ways like keeping the website up-to-date, creating responsive designs, assisting the abandoned cart, and creating a quick view option. All this helps in creating a great UX for customers.

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About vishal tripathi Senior   Digital Markiting Expart

174 connections, 3 recommendations, 650 honor points.
Joined APSense since, June 19th, 2017, From Noida, India.

Created on Jan 8th 2019 03:32. Viewed 420 times.


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