Tiens into Africa Road

Posted by Dezheng W.
4
Apr 24, 2013
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Tiens Group Chairman Li Jinyuan came back from africa.

During the investigation of Africa market, he has observed a "ant hill". In Africa, it is quite common for "ant hill", as long as you drive along a country road on both sides between the soil, a tower-shaped twyn will from time to time to greet. They are only a small basketball size, generally high three meters, large and even as high as four or five meters. Both the peak stands, there are peaks. The "ant hill" is a kind of termites with title to local soil and weeds, plus its own secretion and excretion of glue, glue stacked up after a considerable period of time, very hard. After the observation, Li Jinyuan specially according to the photos. He to the accompanying staff said: "we must work with a kind of spirit, the ant is small, but it has its own spirit, can pile soil Chengshan, alone? The ants had this kind of spirit, the people should have the spirit of."

Africa market highlight international influence

Reporter in June to Tianjin, met from the Africa region 11 countries 168 won the "Africa regional Falcon plan promotional incentives" dealer, Li Jinyuan made the speech express volumes for them. The twinkling of an eye from summer to winter, at the beginning of 11, Li Jinyuan "back to the guest ritual", in-depth Africa region, spread over a period of 1 months of africa.

Li Jinyuan said on many public occasions, Tiens is facing the opportunity of the third leap. Therefore, the implementation of a series of reforms in enterprises, to facilitate a better implementation of job security, insurance business, insurance development and ensure investment returns in the business development of the national goal, to better achieve the "household wealth, business family consumption more wealth" business philosophy. This time, his large-scale visit to Africa, presumably it is by means of guiding the Africa market, promote the market further to the depth and the breadth development, laying the groundwork for the enterprise third takeoff smoothly.

Business leaders visited the international market, it is quite common for routine work is in the direct selling industry, but Li Jinyuan's every act and every move really let people pay attention to.

Tiens returns follow the news, we have seen Li Jinyuan and South African President Zuma, deputy president of South Africa, Mo Motlanthe wife of the premier of Kenya, IDA ODING, Ethiopia's new prime minister, Hailemariam Desalegn, former Nigeria speaker IBRAHIM MANTU and other Nigeria leaders, vice president of Sultan, chairman of the Sultan Congress Congress in Sultan, officials and tribal elders these Africa government dignitaries interviewed photos. At the same time, Li Jinyuan also accepted an exclusive interview with Britain, the United States BBC CNN, west of mainstream media and many other well-known media institutions. Li Jinyuan became the first of many countries in Africa are leaders and government officials met alone, and to accept the international mainstream media BBC and CNN professional interview with the Chinese direct selling industry business leader. This fully demonstrates the Tiens Group's brand strength and international influence, but also shows the international mainstream society, international political attention and recognition of Tiens Group business development, but also let the Chinese direct selling industry in the international market image.

In Africa have farsightedness

According to foreign media reports, Li Jinyuan to the national government leaders of Tiens Group for local employment and economic development efforts and contributions of thanks, and that will be as in the past to support the development of Tiens Group in the local business. In 2007, Tiens global international conference was first held in Africa, this event is not a grand ceremony in bilateral trade and cultural exchanges, Chinese ambassador to Kenya fully affirmed the Tiens Group in Africa's economic development as Chinese national enterprises. Coincidentally, time is not much difference between the United States of America, the media published articles, not economic and trade exchanges, discussion in the report pointed out: China Commodity brings vitality to Africa, China is promoting economic prosperity of africa.

Could not help but think of it, Li Jinyuan goes in all the voices in 37 countries, "while 37 countries to put in a lot of manpower, material resources, financial resources, but the key is not to miss the opportunity. At that time, I think, in 37 countries, as long as there is a national first successful, fan out from point to area, you can activate the market, this is the combination of strategy and tactics." Now, Nigeria and other countries in Africa imports of Chinese goods, using Tiens equipment testing. Over the years, whether detecting drugs, food or cosmetics, not a case of accidents, overseas by society and government from africa. It appears from the Africa region, decided that Li Jinyuan had had great success, he not only firmly took Africa this piece of the market, but also become the local governments and the civil right and most respected foreign entrepreneurs.

Africa strategic interaction interaction

In the past month, Li Jinyuan has been all over 5 countries in Africa, each to a place, can bring good news exciting market for local. He not only brought about Africa market, education, product planning, logistics, finance, e-commerce and other aspects of the plans to the local distributor leadership, also made clear the Tiens Group in South Africa, Morocco and Egypt, the construction of electronic commerce, and in South Africa Africa build the headquarters and integrated business building, expanding the channel of electronic business affairs, the nutrition and health care food, health care products, cosmetics, home furnishing supplies to further expand and enrich the product line. For Kenya 2006, Tiens Group had held corporate event, then invite including Kenya president and Minister of the Ministry of health in more than 30 countries to participate, on the issue of product quality and standards held a forum. Today, Li Jinyuan tells us, Tiens will help Kenya good network environment, advanced mobile phone banking operation mode to improve the group in Kenya management level, to better serve the local market.

Tight schedule, Li Jinyuan in addition to meet with South Africa, Nigeria, senior government officials, to participate in the Tiens global market development strategy press conference, South Africa in recognition of the general assembly, Tiens Tiens distributors of Southern Africa Conference of new products, Tiens global new strategic advocacy, Tiens Africa market management work conference and a series of marketing activities, also specially visited Confucius Institute of Nigeria University of Lagos, and made in-depth exchanges and Dean, transfer of future interaction interaction, work together to create the Chinese culture communication desire. This move not only weakened Li Jinyuan businessman taste, highlights the him as one of the most fundamental Chinese patriotism. Tiens Group with flying lion as the symbolic cultural totem. In fact, China is not the lion, the lion is most early Eastern Han Dynasty from Africa, Central Asia and other places to introduce, "Ya", note: "Han Emperor Shun, the king of Shule to offer Feng and lion." Now, China's "flying lion" -- the Tiens Group not only the Chinese culture, Chinese values into the lion's hometown of Africa, but also to help local residents have access to health and wealth, which is close to China and Africa lion lion, let the two piece of magic land lion continues the Millennium love.

The popular with a classic plot: "compared with 110 years of development history of Avon, has 60 years of history of the Amway, Tiens in the direct selling industry, only two years and zero four months, more than the United States more than doubled the performance of amway." This is not secure, more than 10 years, Li Jinyuan traveled across the world, he put the production of five series of nearly 200 high-tech biological products to more than 190 countries and regions, not only in these countries to realize the localization of production, marketing, resources integration, and set up a branch or branches in the Americas, Europe, Africa, Southeast Asia and other 110 countries and regions. Tiens has the direct selling industry success abroad, let Li Jinyuan to the enterprise innovation and development strategy of "going out" more the overseas confidence, also let go of Tiens this giant enterprises more exciting.

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