THREE WAYS TO INCREASE GOLF COURSE REVENUE:

THREE WAYS TO INCREASE GOLF COURSE REVENUE:

 

1) Increase traffic i.e. new golfers;

2) Get your golfers to spend more per visit;

3) Raise golf rates;



Do one of the three, you can grow steady;

Do two of the three, you can grow rapidly;

Do all three of the three, you "will" grow faster than a speeding bullet.



Golf club marketing is about doing a little every day i.e. being consistent.

Focus on one of the first two tasks every other week (I do not recommend raising prices or rates in this economy unless you have a surplus of golfers) and do something to improve/increase that area of marketing for your golf facility.



Example: the first week of the month design a golf marketing campaign to attract new golfers like a free lunch for golf members and their golfing guests, but only for those who bring in a guest; social members, sport members, golf members and even guests who bring guests. Always think about getting the biggest bang for your buck; so if you are going to roll out a golf marketing campaign do it with gusto.



The following week work on a campaign to raise awareness and revenue for your profit centers. One example could be a punch card for buckets of ball; buy 4 and get your 5th bucket free. These are what MMC® If you just do this every other week at the end of the year you will have launched 24 fresh new campaigns to increase rounds and therefor golf revenue. Think of it like tiny drops of water going into a glass; eventually the glass will fill up.



For more free tips on growing the game, your golf facility and your golf career visit us @ www.golfmmc.com or call 904-448-5727 .