Three Traits of Highly Successful SEO consultants
by Stuart Spindlow Managing Director @ h1SKS Web StudiThere are so many SEO consultants
available but how to choose one? We will discuss three traits of SEO
consultants which differentiate the good ones from the great ones.
Firstly,
the SEO consultant should eagerly understand your business, the motto,
the aim and the vision. It is widely acknowledged that before laying out
the strategy of success for your business on the internet, the
consultant should have a sound understanding of your business. Only
after the SEO consultant has a clear understanding of the marketing
goals and the overall business of the client, he can formulate a
strategy of success and a winning SEO campaign.
If the
consultant understands what you want to achieve via your online
campaign, creating a successful SEO campaign would be easy for him.
Otherwise, your SEO campaign would be no better than the proverbial
headless chicken.
Secondly, the SEO consultant should have a
holistic knowledge of the SEO practices ideally, he should understand
concepts of business, including business objectives, demographics of
target audience, marketing strategies, media mix & flight dates,
messaging, creative considerations, success metrics, methods of
measurement, and dependencies.
However, apart from those, he
should have sound understanding in his core expertise areas. He should
understand natural SEO, email marketing, paid campaigns, online
reputation management, social media marketing, content creation and
marketing, conversion optimisation, landing page optimisation and more. A
knowledgeable SEO consultant can properly guide your online marketing
campaign. There are some SEO consultants in Essex who can be named in this regard.
Thirdly,
the SEO consultant should have brilliant verbal and written
communication skills. He would be charged with the duties of monitoring
and reporting and he would provide the clients with the status of the
SEO campaign.
He should be able to make lucid suggestions on how
to improve traffic or how to drive conversion. A month’s reporting
should be enough to judge the consultant. Constant, clear and concise
verbal and written communication sets a great consultant apart from a
decent one.
If you are looking to drive your sales and improve
the user behaviour of your website, you need a SEO consultant. Please
don’t engage the first consultant who impresses you but check him out on
these three criteria. If he passes these tests, you can engage him for a
trial period. Once he meets your expectations, you can sign a permanent
contract. Talk to his existing clients to get a better idea of his
capabilities.
Sponsor Ads
Created on Dec 31st 1969 18:00. Viewed 0 times.