Three Reasons why Optical Illusions Help Marketing Strategies

There is nothing new under the sun which is why marketing executives have to get creative and figure out how to put a twist on known images or new ideas.

Optical illusions are images which trick the eye into thinking that the image is moving when it isn’t but the engagement of the mind is difficult for individuals to ignore and so it becomes a memorable interaction and the brand gets ‘stuck’. The entire focus of a successful marketing strategy is to get the company’s brand to make an impression and engage customers so they don’t look at competitors. 

 

The 3D lenticular printing service is one of the most popular tools and can be utilized through an online firm that specializes in this technique. It’s important that the company has a solid reputation for creating quality products at an affordable cost and in a timely manner. The client may have an idea of what they want or can discuss options with the design team who will create a ‘proof’ for review and approval. This unique form creates the needed optical illusion in a variety of ways for different sizes, shapes and images so the experience is distracting in a positive way. Motion effects can’t help but engage the brain and even if a customer is not initially interested in the product, they will stop to examine the packaging when it is something they haven’t seen before and that is all it takes to put the thought of buying the item into their subconscious.

While flat printing is always cheaper, going the path of the lowest cost is not always beneficial. Most industries have competing companies who are all trying to get the same customers and the best way to do this is to stand apart from anyone else. This could be in a catchy slogan or a unique image and paying a little extra can be a financial investment that pays off in the long-term. The large format lenticular printing cost will vary depending on several factors such as size, dimensions, depth of the detail, complexity and other items that will be discussed with the design team.  

Front covers, t-shirts, wrappers and signs are just a few of the formats for this technique that businesses find beneficial for promoting their brand, creating products or using at fairs and external events as a customer give away. It is possible to create a simple optical illusion that fits in the budget but still accomplishes the effect of being different than the competition and thereby accomplishing the intended goal. 

  

A successful business is built using several key points with marketing being one of the main foundational structures. A company that isn’t known will not have online customers or people stopping by the store on a regular basis but the right marketing strategy and tools can make a significant difference. All it takes is partnering with the best lenticular printing service and going over the options with them to find a solution that works in the budget and satisfies the demand you need to keep customers engaged. Create an optical illusion that stands out and gets clients talking about how your company is different than the others and their choice for what you have to sell.

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