Three Reasons Why Businesses Should Prioritize Video Content Creation

by Sajag Gupta Blogger

In the last few years, there has been a huge surge in video content creation. More often than not, online content strategies will include the creation and presentation of relevant video material. From commercially produced material to the explosion of user-generated content via Snapchat, for instance, video is everywhere. New technology, such as the recent launch of the iPhone 7, will ensure that this trend continues, making it necessary for brands to focus their attentions on quality video content creation. It might be important to note that statistics show that people spend more time on digital media (albeit by a narrow margin) than on social media.

So why should businesses prioritise video content creation?

1.) Video has longer user-engagement periods

If a brand cultivates a clear pathway on their page or website for the user to access appealing videos one after another, the brand can set up a longer user-engagement period for the viewer, which is of course a top priority for any content portal. If the user is effectively engaged, they will stay on the page or website and explore multiple pieces of content available to them on the platform. This in turn, will promote user loyalty and will encourage them to return to the page for newer content in the future. Similarly, they might follow the brand page or share a video link. All of this is crucial for the brand, since they are competing for visibility in a market saturated with trending or viral video content.

2.) Videos can invoke an emotional response

When compared to any other kind of IQ, visual IQ leads the way when it comes to sustained increment of usage despite changes in the the forms of communication. Videos offer a holistic product of sound, motion and words. Successful video content creation results in a compelling and engaging experience that is able to relate to human beings and stir something in their soul. The image content, sound and wording work together to create truly emotional content for the user.

3.) You can re purpose content

Video content creation is also more practical. They offer unique re purposing abilities that aren’t available through other content production methods. The source video – be it an interview or a narrative – can be broken down to create further pieces of content that can be used on various platforms. In short, through smart video content creation, a source video can be reused and repackaged in multiple ways.