Three Internet Marketing Approach By Prizm That Redefined Online Advertisementby Prizm Digital Digital Marketing Agency Marketing has changed substantially with the focus moving from the traditional medium to the digital world. The change is nothing short of a paradigm shift—for marketers and clients—where marketing results have gone from hard-to-measure to the precisely quantified on various metrics including return on investment.
In the contemporary world, the Internet has become a marketing engine—powering a million of campaigns across the world—in which marketing agencies act as fuel. With strategies, including communication, lead generation, audience targeting, tracking, brand-development, viral video, paid search and social media strategy, agencies play a huge role in helping clients to reach the goals within tight deadlines. As the field is undergoing evolution, some agencies are upping the game with constant innovation.
To give the insight about the changing trends, here we discuss the work of Prizm, a leading digital marketing agency in Hong Kong, that embodies internet-marketing innovation with its redefining digital market approaches.
1.Social Media Marketing for Borghese
Prizm digital marketing agency employed a user-centred strategy, which focused on the user testing, communication from users, and even user-generated content. Marketers chose Facebook as the platform, and a Facebook application was developed. The application allowed users participation in the product trials, share the experience and evaluations, and play a simple game to enhance engagement.
With the help of the Facebook application, the business achieved many objectives, including the product promotion, education among the target audience, brand's marketing research, and tracking redemption records.
2. Viral video marketing for Hang Lung Mathematics Awards
Prizm collaborated with key opinion leaders (KOLs) to make viral videos, which drove more participation in the awards. A number of social media platforms, including Youtube and Facebook, is used to broadcast the videos.
The award gained the unprecedented exposure. The FB page garnered 13000 Facebook followers and the videos were selected into the top 10 YouTube videos.
3. E-Commerce Marketing Campaign for Sino Hotels
Prizm’s marketing professional streamlined the traditional hotel booking model by application of the Facebook targeted Ads. Customers were enticed with ads, and then in the later stage encouraged to make an online booking and make payment.
With the Prizm original approach, the hotel received 95% of its booking from Facebook Ads. The conversion rate increased 350% in comparison to the traditional booking system. The platform helped increase the revenue by almost 15 times.
Other than these redefining digital marketing approaches, Prizm digital marketing agency has successfully helped many clients to capitalize on the potential of the internet marketing.
Created on Sep 8th 2017 06:51. Viewed 196 times.
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