Three Factors That Can Hinder Your App Successby Tech Addict Writer, Blogger Many applications fail to become a sustainable business. Imagine what it would take for an Android custom app development company to create an app that becomes one of those four out of ten apps that a customer uses on a weekly or monthly basis. While developing a successful mobile app is difficult, here are three reasons that will unfortunately never help your application achieve desirable success in the market.
1. Apps that do not solve a problem: Every successful business across the world provides a solution to a problem that customers would willingly pay for. Some of the most successful businesses evolved out of the problems the founders experienced and solved for themselves, and then went on to building a product or market for it.
For example, Instacart, an online grocery delivery service, was created out of the frustration that its founder experienced in buying groceries. The founder was the first customer of the app and later brought on his friends. The app achieved success when all his friends and network continued to use Instacart regularly. However, apart from solving a problem, you must also see whether the customers are willing pay to use your service or simply shift from their existing solution because you solved an intrinsic problem that no other mobile app could do so far. Therefore, keep in mind that apps that do not solve a problem never succeed.
2. Apps that fail to convey their value: Assuming that you have built an app that users want, there are several apps that do not communicate the value proposition to its users. Can you describe what your application is all about in just seven to ten words? If you fail to describe your app to an elderly person, chances are, your customers will not get it. Not only you should convey the value of your app efficiently, but also connect with the potential customers at an emotional level, generating curiosity and excitement.
Crafting a compelling story about your app that can convey its value in the simplest words to the users is imperative. For example, Instagram’s value proposition is: “Capture and share the world’s moments.” It can’t get any simpler and straightforward than that. It also connects with the user emotionally.
3. Apps that are just incrementally better than competitors: Did you ever face a problem using a particular app and thought to yourself, “if only I could add this one specific feature, it can make this app a great success?”
People often use certain apps out of habits and the more they use it, the more they become a part of an app ecosystem. This makes it difficult for them to switch over to another solution/service too quickly. Why should they then use your app only because it’s got one or two extra features? They can rather request the app developer to add the extra features. For example, Google wasn’t incrementally better than the other search engines. But it completely transformed the way search was executed.
To sum it up, stay focused on the path to building a successful and sustainable business. Ensure your app doesn’t fall into any of the above-mentioned types. Leave your suggestions and opinions in the comments below.
Created on Jul 13th 2018 02:12. Viewed 994 times.
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