This is what you wanted to know about Brass Home Decor Manufacturers in India

Handicrafts from remote and native locations in India often have collections dedicated to brassware since this metal has been a part of our rich culture and heritage. Despite the growth ascendency in this segment, the current ecosystem for brass home décor manufacturers in India is not entirely heartening. Yes, the mix of lifestyle products and even artifacts made from brass is witnessing a cross-section of brands & sellers, but the manufacturing side of the story blends revival, despair and home. You will need to understand why finding a list of brass statues of Hindu gods’ manufacturers is easy but brass products suppliers in India are cornered. Read ahead to find out more…

Glamourous & Ethnic! We are perhaps witnessing a Brass Love Affair

Some metals are associated with a nation’s history – they are immemorial. For us, brass and copper are perhaps the most trusted metals, seen even in family heirlooms, middle class Indian homes, and even our temples. With new consumerism trends that preach ecological thinking and reducing your carbon footprints, consumers are reconnecting with the lifestyle preferences of their elders who were not tempted by infinite manufactured alternatives for everything integral to their daily chores. This is why the brass home décor growth story has been accompanied by many consumers turning to brassware for water and food storage, cooking, and even heating water. These trends have been slowly but steadily building-up the faith in all things brass. As more home designers and interior decorators find more ways to use brass accents, the overall sentiments for more brass usage are headed in the right direction. For brassware manufacturers in India, this demand should not retract.

Brass manufacturing: is this were the love story meets its dreaded villain?

Brass synergizes with modern & traditional home décor trends. It is a part of the growing consumer preference for items made from beaten metals. Metallic artworks and crafts are finding more buyers, some curious, and others serious with brass also sharing the spotlight for handcrafted items

While manufacturing has always been on the agenda of reform committees and policy-makers, lately this domain has been reeling under compliance burden. Though this is not true for all manufacturing categories/sub-categories, some manufacturers need to fulfill as many as 1,984 compliances. This combines some central and state laws. The brass manufacturing industry is already a challenge to decode. It is a mix of historic manufacturing hubs and new entrants. Together, they are in a process of transition and re-establishing themselves in many ways. As the government functionaries get together in the lead-up to the next Union Budget, expectations are that there will be some regulatory relief for brass manufacturers, especially those who managed to float when the demand curve had hit a real low.

Brass manufacturing challenges are about government apathy

Moradabad, the fabled brass city of brass handicrafts manufacturers has been finding it difficult to stay true to its heritage with an overload of cheaper metal imports rather than fading demand for the real metal.

It wasn’t long ago that editorial pieces on Moradabad and the fading demand for brass were found on lifestyle and news channels. Aluminum in its original and manipulated form has definitely arisen as a big challenge. More critically, for brass home décor manufacturers in India, the damage has been imported…literally. Citing the reasons for the increasing demand for cheaper imitations imported across the border means getting into political arguments. The ground reality remains that cities like Moradabad and the many native brass-making industries that it fed have been challenged by how metal-based product demand has been met by the offshore market. What the regulation creators and trade controlling agencies have probably forgotten is the role of these small, micro, and medium-scaled enterprises in keeping alive an economy that needs these lesser-structured marketplaces to stay strong. Government incentives have been shockingly missing. The brass-based manufacturing space in the nation has also been hit by the emergence of much cheaper, treated-metal creations. Therefore, the paucity of self-trained maestros who once used to create the brass masterpieces is not shocking.