Things You Should Look For When Hiring a Facebook Ad Agency

by Alex Riley Wrter

After researching "How to Determine Whether you’re ready for a Facebook Ad Agency," you may have realized that you need to hire an ad agency to handle your Facebook ad account. Nonetheless, before you commit to paid Facebook marketing services, here is a brief checklist of some of the top features to look for in a Facebook ad agency.

Facebook Certified

If a Facebook ad agency isn't Facebook blueprint certified, avoid them. In 2016, Facebook announced its Blueprint Certification process to provide consistent quality for marketers. Facebook offers three online certifications that must be completed to obtain Media Buying and Media Planning certifications. The assessments are constructed to need extensive knowledge of the Facebook ad platform and a thorough comprehension of real use cases. If an agency lacks this qualification, it is a hint that they will be exploiting your Facebook budget as their learning budget. The best way to avoid this is to work with a Blueprint-certified firm.

Month-to-Month Contract

Some social media management agency asks for a minimum commitment to working with them. This is based on the idea that it takes time to set things up, assess what works, and test campaigns. While this sounds sensible at first, it can cause some problems if their results are sub-standard, leaving you to pay for their unsatisfactory services for the next few months. You should be able to leave an agency at any time and for any reason as a paying customer. An agency should be focused on assisting your business every month rather than trying to tie you into long-term commitments.

Simple Contracts

Several ad agencies have long contracts riddled with legal language and mumbo-jumbo that will confuse and likely put you to sleep. When confronted with a contract like the one outlined, it is easy to miss or misinterpret key details that might jeopardize your company's future. Your agency should be able to offer you a brief, concise, and easy-to-read contract outlining the specific terms and conditions of working with your new partner. If your contract is more than three pages lengthy, inform the Facebook ad agency that you will not sign it until they supply a simpler version.

No Sign-up Fees

The dirty little secret in advertisements is that sign-up fees are sometimes used to fund commissions for sales agents. That is, the sign-up fee for your account goes to the person who answers all of your questions and convinces you to sign the contract. You may generally avoid them by going straight through the online sign-up procedure.

Clear Pricing

An old Hollywood is saying that says, "There's always one sucker at the table, and if you don't know who it is, it's you." If a website's price and charges are unclear, it signifies that its rates are adjustable, and they will begin with the highest possible rates. This will then initiate a negotiation similar to that of a used-car dealer until both parties agree on a figure that works for both parties. The disadvantage of this technique is that you are most likely overpaying for their services regardless of the agreement.