Things to take care of for food Delivery app business in a pandemic?

by Dhara Ais Digital Marketing

Most studies on online shopping focus on the implications and benefits of e-commerce. This focus is expected to increase as more people are pushed toward shopping online in a bid to avoid crowded shopping malls for fear of contracting the dreaded COVID-19 virus.

A gap in the literature, however, is that while the topic is rife with studies detailing how online shopping works, there is limited research on shopping for foods online, which is inherent with very different characteristics from buying other kinds of commodities via the World Wide Web.

Nonetheless, food is one of the most common products for mankind, and so is it with great impact on human’s online shopping life.

Wary customers

As the coronavirus pandemic spread across India, customers are wary whether the food they order from online delivery platforms like Swiggy and Zomato is safe or not.

Among the concerns are the health of the delivery partner and the hygiene conditions of places where the food is made.

Effective Outreach:-

The food delivery platforms have begun an outreach program assuring their customers about the safety of ordering food online. They are informing customers about the best practices being followed to win back their trust.

Temperature tracker :

A report said that Rebel Foods is using a temperature tracker on its app to make the customers aware of the body temperature of all the stakeholders from the cook to the delivery boy.

Safety badges:-

Swiggy rolled out safety badges for those who comply with the highest standards of hygiene. The badges will be given to restaurants following best practices and that have features like temperature control, masks, sanitation after 4 hours, and safe packaging.

No-contact delivery:-

Platforms like Swiggy and Zomato offer their customers services like no-contact delivery. The feature makes sure that you do not come in contact with the delivery partner.

Conclusion:-

During a pandemic, continuing the flow of the supply in the agriculture and food sector, which is one of the most important sectors together with health is vital to prevent the food crisis and reducing the negative impact on the global economy.

Although no major problems have been observed in the food supply chains so far it remains unclear in the face of an uncertain future. As a result, each country has to realize the severity of the situation and sometimes should tighten or loosen the measures according to the spread of the pandemic.

The supply chain also should be flexible enough to respond to the challenges in the food supply chain.