3 Mistakes New e-commerce Businesses Make And How To Avoid Them

by Garry Curryl We build and grow Lifestyle Intense competition in the e-commerce industry makes it challenging for new businesses to convince customers to
choose their products over their competitors. E-commerce companies need to put as much effort into strong
branding as they do with product development.
Without consistent and effective branding strategies, new e-commerce businesses risk losing touch with potential
customers, limiting brand exposure & recognition and future growth. Fortunately, fashion, luxury, & lifestyle
brands can connect with e-commerce agencies for website and marketing strategies that work and communicate
the right message to potential customers.
If you want your business’s marketing game to be strong, avoid making the following mistake, besides looking for
e-commerce solutions.
Not using the right e-commerce platform
E-commerce platforms are website builders that help businesses sell products on their domains. Shopify, for
instance, has sales-specific features to make conversions and improve sales. What customers experience when
browsing the e-store impacts their buying decisions. Believe it or not, even the most minor features - perhaps the
color scheme or responsiveness can alter a buyer’s decision in seconds. For this reason, staying up to date with the
latest trends on e-commerce platforms is crucial, particularly for new businesses still trying to establish
themselves in the marketplace.

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Created on Aug 26th 2022 00:42. Viewed 112 times.

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