Things To Consider Before Planning To Launch Mobile Application For Your Online Business

by Sapan Bhardwaj Marketing is about creating business opportunity

From retail stores to online shopping websites and now mobile applications, a large number of modern consumers are finding it very difficult to take time out of their hectic professional schedules and visit local retail stores for shopping. Sensing this facts, many established as well as new start-ups have made their services go online as well as with mobile application, aiming to make shopping more convenient, time-saving and hassle free experience for consumers.

If you have your own business and looking to reach wider online consumers by launching a user-friendly mobile application, this blog will highlight some crucial factors to consider before you take your first step in this direction, which can take your business to new heights. Read on to know more about it.

Successful Pre-Launch Marketing Strategies

Know Your Competitors and Know Your Customers

There are strong chances that your competitors have already launched their mobile applications with mixed response from consumers. A proper market research should be able to provide you useful information on why some applications are huge hit while others have failed to attract target consumers. Try to understand the needs and requirements of your target customers and how you can make your mobile application offer those features which are missing in other applications. The whole idea is to avoid pitfalls that some of your competitors have dug up for themselves.

The Power Is In Design

There is simply no use in creating a mobile application that has great features, but looks downright ugly. Customers will not care to spend even a minute on it if mobile application fails to create an engaging effect on them. Remember that customers will only use features of your app if they find its interface user-friendly and design relevant. What looks good, sells better!

Start Marketing Your App Long Before Its Launch

You have to make your target customers curious and keep them anticipating when it will be launched finally. Your marketing efforts should start on the day you begin working on it. Build hype around your app, continue to build it, and go all-out as your planned launched date is just couple of days away!

Successful Post-launch Mobile App Marketing Strategies

Push for Maximum Downloads During Initial Days of Launch

First few days after an app launch is probably the most crucial time for app campaigning. Run a paid ad campaign to drive more app downloads, thus resulting in better chance to climb up the charts. Positive reviews and feedback from users will automatically cause a surge in the number of downloads. You can afford to spend less on ad campaign and still continue to climb up the popularity charts, thanks to higher ranking.

App Store Optimization

ASO helps mobile app businesses to increase the number of downloads as well as users of your app. Your app’s visibility is the most determining factor for our download stats. This process aims to improve the visibility of your app in app stores.

Press Releases

Press release writing and distribution to interested media companies, review sites and bloggers will help your app to get instant international mentions, attention and recognition across web domain.

Campaign and Description Optimization

Your app’s campaign and description optimization includes optimization of every aspect for keyword and term search, and description optimization of your app across various outlets, such as Play store, iTunes, press releases etc.