The Winning Combination of Social Media and eCommerce

Social Commerce- Meaning and Practices

Investopedia explains social commerce as ‘The use of networking websites such as Facebook, Instagram, & Twitter as vehicles to promote and sell their products.’ Although the definition may seem complex, implementing it is pretty simple. To put it in context, as users interact with unique content, brands and businesses leverage social presence to successfully achieve their marketing goals.

These practices include—

• Offering discounts and promotions, to users who share products on their social feeds.
• Providing personalized buying options and a seamless browsing-to-checkout journey.
• Attracting users with striking graphics such as videos and images, compelling product descriptions, interesting posts, etc.
• Encouraging user-generated content such as product endorsements, reviews, and recommendations, etc.

In a nutshell, social commerce creates a mini-shopping experience directly onto the users’ social pages and motivates them to shop by interacting with the products and services. Consumers can directly buy products, or share them with their friends and followers, or otherwise review them directly on these social vehicles.

What Does Social Commerce Look Like Today

Of late, Social commerce has evolved into a powerful sales channel. Till now, brands and retailers carried eCommerce activities only through conventional media. But, social commerce has opened new opportunities that help buyers have a faster and effective route to the instant shopping experience. This way brands and businesses develop a meaningful relationship with these social users.

Understanding the potential of social commerce, The Asia Social Commerce Report conducted by Paypal, claims that almost 80% of retail businesses across APAC sell through social media.

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