The Ultimate Guide to Marketing Trends in 2020

In the ever-changing world of marketing, it is crucial to stay ahead of the curve if you want to succeed. Every year new trends, technology, and innovation change the way we connect and interact with each other. 

These changes can be quite overwhelming but necessary. In this article, we will discuss the importance of Marketing trends for a growth hacking agency, and what are the marketing trends?

Importance of Marketing Trends

As mentioned above markets change constantly, marketing trends allows you to - 

1. Keep up with the consumer lifestyle, analyze how they access and use your products and those of your competitors.

2. Keep up consumer demands and requirements

3. Respond to changes in the market

4. Set goals

Now that we know about the importance of marketing trends, what are the trends?

General Marketing Trends

These trends can be applied to virtually any company irrespective of the industry or size. 

1. Invest in inbound marketing

Inbound marketing requires products to be marketed to be of valuable content that is tailored towards the target audience and buyer personas and their needs.

2. Customer to customer promotion

If the product is great and you provide an environment for sharing, then customers can turn into great promoters, get them to market for you. 

It is noted that people often trust strangers more than ads in these matters. Follow a simple wheel that revolves around sales, service, and customer.

Content Marketing Trends

47% of buyers view three to five pieces of content before engaging with a sales rep, and 70% of people say they'd rather learn about new products through content over traditional advertising. Make sure that your content marketing efforts satisfy buyer personas, target audience, and current audience.

1. Video Content

Video content demand is on the rise; video sharing platforms are growing rapidly. Video content doesn't need many resources; you can hire an animation team or to keep it simple; you can make one yourself; all you need is a good video editor.

2. Native Designing

Ads that feature in third party sites are native. These are a bit different from TV commercials; rather than being disruptive, they blend in with the content, and most of the time, the user doesn't notice this as an ad. 

Native ads have 50% more viewership than banner ads. These are usually present in social media sites, search engine results.