The Ultimate Guide to Creating Engaging Instagram Stories

by Jaydeep P. Digital Marketing | SEO

If you’re nosy like yours truly, you may look over the shoulder of fellow commuters when traveling. I tend to do this a lot.

What I notice when I’m sleepy and looking for easy entertainment is that, no surprise here, most people are slouching over their phones these days. What is surprising is that a lot of these people are scrolling through Instagram — to be precise Instagram stories.

Instagram stories are loved by audiences and brands alike and for good reason

More and more businesses are seeing the value in creating short-lived video content, whether it’s fun and lighthearted or more results-focused. But it also has to do with the number of great features and capabilities that were added to Instagram Stories in the last two years.

From geo-stickers to clickable links and GIFs, Instagram invested heavily in stories and it’s really paying off.

Our influencer and Community member Cam (@camdempster) shared with us her experience with stories:

“I use an ‘IG Story curve’ — so first story to tell them what I’m going to tell them (referring to blog), second to tell them why they need the help using pain points, then I tell them what I want to tell them (the contents of the blog), then I quickly cover what I told them (summary of blog) and provide the link to click and read more on the subject. This technique has improved my blog read stats by (on average) 250%!”


What Is a Story Anyway?

Instagram Stories is a feature within the Instagram app where users can capture and post related images and video content in a slideshow format.

Instagram Stories appear in a bar at the top of your feed, and all Instagram accounts are able to share stories, from your best friends to your favorite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.

To view someone’s story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted in the last 24 hours. The content will play in chronological order from oldest to newest.

Remember a ‘story’ disappears for good after 24 hours, unless you decide to save them in your highlights.

When it comes to the stories, you have more filter options (hooray!) and there are also more options with the drawing tools — you can make your drawings look like neon lights (which does have its appeal, let’s be honest).


Top Four Instagram Stories Features


Any Instagram business account with 10,000 or more followers can add links to their Instagram Stories. It’s no surprise that tons of businesses have been quick to adopt this feature.

The ability to add links to your Instagram Stories has totally changed the game for brands.

Whereas you only had one hyperlink to work with on Instagram before, with Instagram Stories you can easily drive traffic back to your website or blog.


This feature was only added in December 2017, but they’ve already made a big impact for brands. Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights are curated clips grouped together by you and live permanently on your profile until you delete them.

They appear directly under your bio and above your Instagram feed and will play as a stand-alone story when someone taps on it. The feature is literally front and center on your profile.

Instagram Stories Highlights are an extremely valuable addition to an Instagram business profile because they allow brands to easily curate and showcase the content they want users to see first.

Locations & hashtags

When Instagram first introduced stickers to Instagram Stories in 2017, they were more fun than useful.

Instagram has added a ton of new functionalities to location and hashtag stickers, allowing them to be a real game-changer when it comes to people discovering and interacting with your account.

Stickers and GIFS

In the past year, Instagram has added a ton of new capabilities to Instagram Stories via “stickers.” Today, you can share poll stickers and emoji sliders to your Instagram Stories, question stickers, music stickers, countdown stickers, and even shopping stickers.

Not only can stickers add a ton of personality to your Instagram Stories, but when used properly, they can also help increase the amount of engagement you get.

All in all, Instagram stories should combine strategy, consistency, and overall (wait for it) a whole lot of fun. Yes, giving people an idea of who’s behind the brand can truly help you create better relationships with your audience.

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About Jaydeep P. Magnate I   Digital Marketing | SEO

3,458 connections, 108 recommendations, 7,876 honor points.
Joined APSense since, August 12th, 2016, From Ahmedabad, India.

Created on Nov 29th 2019 23:28. Viewed 298 times.


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