THE ULTIMATE CHECKLIST TO CHOOSE BETWEEN DIGITAL AND OFFSET PRINTING

Quantity

Offset printing has a high front-end cost and can be expensive if you’re printing a smaller quantity. On the contrary, digital printing gives you the freedom to print short runs in a cost-effective manner. If you need a large quantity print, opt for offset for a lower unit cost.

Type of Printing

If you need to print something exceptional using a special paper, a unique size or an unusual printing surface, offset printing offers the highest levels of flexibility. Digital printing is surely matching up with its options but many customers prefer offset for different printing ideas.

Colours

While offset printing is cheaper for just one or two colour printing, digital is a better option if you’re looking for four-colour printing. The upfront costs are lower in digital and plus you get maximum colours in your prints.

Accuracy

If you’re using a Pantone palette, offset printers will give you the perfect match as they use Pantone inks for their printing methods. Digital printing uses a four-colour matching process that might not deliver the exact colours as you had designed.

Turnaround Time

If you’re in a hurry to receive the prints, digital always offers a faster turnaround time. For those who have time on their side, offset might be a better solution.

Proofing

As you can see the sample prints in digital, you can be assured of more accurate proofs. Getting an accurate colour proofing in offset printing can be an expensive affair.

Customization

If you’re looking for customized marketing materials like letters, direct mailers or other collateral, digital printing offers more affordable customization.

Consult our printing experts at Red Prints on 8447933986.