The Top Three Priorities for Your New SEO Campaign

A new search engine optimization (SEO) campaign will bring plenty of new leads and customers to your Long Island business, but that doesn't mean you can let your guard down and let it run on autopilot.

Like any new business venture, your online marketing needs constant attention to be the best it can be. The following are the top three priorities to ensure your new SEO campaign meets its full potential.

Starting with Keywords

Any Long Island SEO expert will tell you that keywords are the cornerstone of any successful SEO campaign. You should have a good understanding of what keywords your target market is searching for, which ones you want to rank for, and how many there are in total.

Choosing keywords that are long-tail, relevant to your content, and have plenty of search volume (ideally more than 100 searches per month) can work wonders for your campaign.

Fixing Technical Issues

Next up on your priorities should be to work on technical issues. This includes fixing broken links and images as well as checking your site's code to ensure it's up-to-date. The goal is to ensure that there are no barriers between you and a visitor trying to find you through search engine results pages.

Getting Links from Existing Sources

One of the most important things is to get links from existing sources. You can use a variety of strategies to do this, but one thing you should focus on is contacting other websites that are relevant to yours and seeing if they'd be willing to link back to your site.

Conclusion

If you're launching an organic search campaign, you must ensure you hit the ground running. While you can do plenty of things to boost your rankings and get ahead of your competition, it's essential to keep an eye on these three priorities, so your new SEO campaign will be successful in the long run.

Hire an SEO Expert

Starting an SEO campaign from scratch can be intimidating, especially if you're new to digital marketing. If you don't have time to learn the ins and outs of optimizing your website for search engines, consider partnering with a New York City SEO agency that will handle these tasks on your behalf, allowing you to focus on other aspects of your business that are more important at the moment.