Articles

Browse Articles » Technology » The Top 5 SEO Activities For 2020

The Top 5 SEO Activities For 2020

by Pragnesh Patel Digital Marketing Consultant

While the basis of SEO remains the same, Google is constantly updating its algorithm to determine which results are the most credible, and most informative.

This is our estimate of which activities should help you climb the SEO ladder in 2020.

Featured snippets

Featured snippets - specific information relevant to a search query - has been found to occupy a position above any link-based result.

It’s been called ‘position 0’, above rank 1.

Needless to say, being featured in featured snippets is a great SEO booster for your website.

How to implement featured snippets

Simply search for queries relevant to your business, and provide clear answers to those queries.

For example, if you run an escape room in Chicago, you may want to provide clear answers to how to plan an escape room event for a family gathering, for a corporate event, and so on.

User-focused optimisation

The importance Google attaches to Natural Language Processing is only increasing.

What this means is that keyword matching is going to take a backseat to user intent.

Websites that match their content to inspire confidence in users will win big in this scenario.

How to implement user-focused optimisation

Survey your customers.

You can even sit down one-on-one with your loyal customers.

Ask them what kind of content they would like to see, and what they need from your business website.

Go https

Secure websites are vital.

Adding that ‘s’ after http will cost you initially, but that investment will more than pay for itself by not setting off alarms in users when they visit your website, and see a ‘site is secure’ notice from Google.

How to implement https

You need to buy a SSL certificate and implement in on your website.

Voice search

First came websites.

Then came social media.

Next came phone-based searches.

Next is...voice search.

Google has it. Amazon has it.

Your site must be able to provide for it.

How to implement voice search

You don’t need to do anything special to implement voice search.

Search engines do that on their own.

All you need to do is create content that matches a verbal conversation - since that is what voice search is all about.

Video content

Say, you’re creating content for this orange country escape room.

A video is a perfect match for this kind of business.

Question is, how do you optimize videos for SEO?

How to implement SEO-friendly videos

Pay attention to the name, headline, and description of your videos.

Think what kind of search queries that video would prove useful for.

And use those words in the name, headline and description.