The Top 3 Sales & Marketing Solutions of 2020

by Rutuja shah Digital Marketing

Technology has evolved to an extent where it can help in the way we think, act, and learn. But did you know it has changed the way in which B2B companies function? However, many businesses still rely on the old school marketing strategies.

Although old is said to be the gold, it is important to incorporate modern sales and marketing solutions along with traditional marketing techniques. Staying technologically updated will help you circumnavigate the tedious jobs, which even a machine or a software can perform.

Now, you might wonder what’s the need of assigning a technology to complete the task, when you can hire someone.

Instead of wasting the manpower on monotonous tasks, you can invest their time and energy on something constructive such as planning and strategizing. We have entered 2020, and it is important to have a robust stack of sales and marketing tools that can help you expand your business.

Being in the B2B sector for years, I have used multiple sales and marketing solutions. Today, I swear by Dun & Bradstreet’s sales & marketing solutions because,

a) They have the largest commercial data

b) Their tools have proved to be beneficial for my business

To make it easier for you to understand why and how D&B’s sales & marketing solutions have helped me increase the ROI, I will give a brief on the tools I use.

D&B Hoovers

As a marketer, you might have experienced cold calling. You are most likely to come across such unsolicited calls if you do not have the targeted list of prospective clients. Every business should build a list of B2B sales leads to ascertain who is interested in your goods or services.

Generating a list of target audience is a monotonous job, even though a list of B2B leads can be a strong marketing tool for your business. You can always use lead generation tools for niche targeting. D&B Hoovers is one such tool that helps you get in touch with quality leads, thus avoiding cold calls or meetings.

Backed with the largest commercial database, D&B Hoovers delivers B2B sales suited to your needs. As it can be seamlessly integrated with your CRM and MAP systems, it can provide complete and reliable data about your prospective client. Utilizing this tool will help you improve internal alignment, sales productivity, and marketing ROI. You must focus on the businesses where you have higher chances of closing the deal, and D&B Hoovers ensures you do not waste your resources on irrelevant business leads.

Master Data

Every business has a master data that contains information about their customers, suppliers, partners, and prospects. As a marketer, you must know the business entities you work with to understand where your clients and partners stand in the market. Also, you get clarity on what went into building the existing business relationships. Once you have an in-depth knowledge of the people you work with, you can plan your future marketing strategies accordingly. D&B helps you understand your brand by providing foundational elements like entity management, hierarchies, and linkage. It is easier to understand your brand during the initial days, but once you have been in the industry for a while, converting your data into an insight becomes challenging. So, master data changes all the information into a comprehensible input, helping you create a foresight.

Demand Generation

D&B’s B2B sales & marketing solutions deliver readily available ‘off-the-shelf’ data. They can also help manage your company database by refreshing your existing unique data, and by building new data. Dun & Bradstreet also provides additional options for your brand building and lead generation campaigns like Electronic Direct Mailers, digital campaigns, inbound and outbound calling, and direct mailers.