The Things To Remember During Process Of Search Engine Optimization

by Netking Technologies Web Design and Development Company

Follow these suggestions to improve your search engine optimization (SEO) and watch your website ranking to the top of search engine results.

1.       Publish Relevantly, Authoritative Content


Quality, authoritative content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site's authority and relevance.




Identify and target a specific keyword phrase for each web page on your website. Think about how your reader might search for that specific page with search terms like:

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Multiple Keyword Phrases


It is very difficult for a webpage to achieve search engine rankings for multiple keywords phrases—unless those phrases are very similar.

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting.


Placing Keywords


Once your keyword the phrase is chosen for a given page, consider these questions:


1. Use the entire keyword phrases in the page URL?

2. Use the entire keyword phrase in the page title?

3. Use the entire keyword phrase in page headings and subheadings?


Answering yes to these questions can improve your search engine ranking. Be natural and user-friendly, though. 


2.       Update Your Content Regularly


You've probably noticed that we feel pretty strongly about content. Search engines do, too. Audit your content on a set schedule and make updates as needed.




Writing additional content, rich with keyword phrases, on your departmental news blog, can also boost your search engine rankings. Interlink your related CMS web pages and blog posts when it helps give the reader a better picture or additional information about the topic.


3.       Metadata


When designing your website, each page contains a space between the tags to insert metadata or information about the contents of your page. If you have a CMS site originally produced by the UMC web team will have pre-populated this data for you. 


Title Metadata


Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.

For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage based on your page title. This adds to the importance of using well-thought-out page titles rich with keyword phrases.


Description Metadata


Description metadata is the textual description that a browser may use in your page search return. Think of it as your site's window display - a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences. 


4.       Have a link-worthy site


A webpage that is content-rich, authoritative, unbiased, and helps visitors learn more about what they are interested in is most likely to attract links from other websites, which improves your search engine optimization.

Improve your authority and credibility by adding relevant links within the text. Always use descriptive links by linking keywords - it not only improves search engine optimization but also adds value to your readers, including those with disabilities or who are using screen readers.


5.       Use alt tags


Always describe your image and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial especially for those who use text-only browsers or screen readers.




SEO services can boost (or destroy) your website traffic. Search Engine Optimisation (SEO) is a concept that's familiar to most business people. The money spent on SEO is a complete waste. The first page rankings for keywords in my business are too competitive.



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About Netking Technologies Freshman   Web Design and Development Company

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Joined APSense since, April 4th, 2018, From Noida, India.

Created on Sep 14th 2021 05:04. Viewed 123 times.


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