The Social Signal Guide: Three Superb Ways to Achieve Successby Jeremy Carr Social Media Marketer
It has been a matter of debate that how influential social signals can be to SEO rankings. There are several studies carried to figure out the relation between social signals and SEO rankings where there are varying results. However, it is pretty clear that importance of social signals is proliferating with time.
Does it improve rankings?
Answer this specific question can be debated, nevertheless, it does have an impact on organic search rankings. The direct impact comes from the number of people that likes your brand across various social media channels, number of shares and how large your follower base is. The direct impact is pretty obvious.
Here is where indirect impact comes from:
Improved online visibility and brand awareness leads to increased inbound links and citations. If you are being found on the Internet, then you will be able to link to and links are valuable ranking factor.
Social media is being used as a form of customer service these days. Increase positive reviews do have an indirect impact. Customers can get support from various social media networks like Facebook and Twitter. This easy access to company’s service and enhance the connection with brand and build more consumer trust all of which lead to better reviews at various sites. Participating in more social media channels brings the brand closer to existing customers and potential customers.
Social signals are becoming highly important in the context of ranking algorithm. It has been anticipated that impact of social signals would one day surpass other factors when it comes to valuable ranking. Here are some reasons for such change in trend:
World is getting more social. More consumers are now spending time on social media which would increase in social signals as the customers would interact more with the brands on web.
People trust a website recommended by other people rather than a search engine. Website with strong presence are easier to access, hence recommended more. Search engines then analyze these shares as recommendations.
Websites with strong presence would result into better conversions rates and more revenue.
Three steps to take
There are several places like Social Rank’s website to increase enhance your brand. However, you need to basically focus on three core aspects in order to establish a social media campaign in an effective manner.
Focus on your onsite elements. Include more share buttons like recommend, bookmark and tweet. Also include more connect buttons for better interaction. A blog must be there for better engagement and interaction with your potential customers. Viewers want something of value.
You can leverage other social media platforms to increase your social shares. You can hire someone else to manage this aspect if you don’t have time to do so.
Integration of offsite and onsite content engines. Whenever you launch a new blog, announce it on different social media channels. This would enhance more engagement.
Here was a relation between social signals and search engine rankings. Follow the guide in order to enhance your brand’s visibility.
Created on Dec 21st 2017 05:13. Viewed 179 times.