Articles

The Rising Eminence of Indian Language Translation in the 21st century

by Sheron M. Author

Translation and India have an age-old relationship as the former has enabled the country to aggregate as ‘one.’ Diversities and intricacies find meaning across Indian regions due to translation. Moreover, with 22 Scheduled languages and more than 1000 dialects, the role of translation in modern-day India can be barely exaggerated. Thus, the ‘linguistic mosaic’ that characterizes the nation should be nourished, and the optimal way of maneuvering such nourishment is through Indian language translation. The current value of the Indian language market is quite impressive, and it is, undoubtedly, going to inflate in the future with the formulation of the National Translation Mission of the Indian government. 

 

The Indomitable Presence of Translation in India


10.35 percent of the total Indian population speaks English, but not all of them are fluent enough to extract anything meaningful from English language content. Thus, translation gains an inherently important position in a multilingual country like India. Before hopping on to the Indian language translation bandwagon, make sure that the service providers are credible, experienced, and certified.  Studies demonstrate that the Indian population expects businesses to localize. For example, estimates reveal that Indian language Internet users will increase to 536 million by 2021. It is imperative to quench the thirst of this massive vernacular niche by making the virtual space linguistically accessible. 


Website localization, video subtitling, and mobile app translation are a few of the paths that can be taken. While looking for Indian language translation, make sure that you analyze the intra-state and inter-state differences in language preferences. It is noteworthy to mention that several brands have also witnessed a phenomenal increase in profits after localizing their ventures. Four South Indian language channels experienced a 7 percent growth after localization. Even MNC giants like PepsiCo are branding their products to cater to the regional buyers of India. 

 

Lastly, if you are on the trail for international translation services, search for an accommodative, transparent, and well-priced agency. 



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About Sheron M. Advanced   Author

96 connections, 7 recommendations, 252 honor points.
Joined APSense since, July 22nd, 2020, From Goa, India.

Created on Jun 24th 2021 07:18. Viewed 348 times.

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