The Rise of Video Content in Marketing

by Re Beka We Propell Brands

Marketing has been around for a long time. From the time of traditional TV commercials to today’s world of YouTube, Facebook, Snapchat and many more, marketing models have come a long way.

rise of video content in marketing

Video content in current times has become a staple factor more than any other marketing tool around. Once marketing was nothing but a means of promoting trade; now it is more than that. Keeping up with the ongoing fast pace of the world, marketing has been revolutionized to a great extent. Mediums of marketing have constantly been changing and now it has become necessary to create a strategy that engages people in the shortest possible time.

Enter video content that serves the purpose of both audio and visual stimulation. People now have less time and even lesser patience; therefore text formats or anything which can make them feel overburdened may not be a great idea. Marketers are now looking forward to make a versatile, attractive, understandable and shareable content to reach consumers.

Consumers like to see the product in action, which means they are keener on understanding the product or services up-close. Just pitching a product is not enough, especially when the choices are innumerable. According to Hubspot survey, 97% of marketers claim that videos help customers understand products.

Why is video content strategy important for a business?

Videos are largely an accepted medium:

According to a study made by Microsoft, an average human attention span is eight seconds, which is four seconds lower than what it was in 2000. Hence, it is quite understandable that people nowadays want a medium that won’t take a lot of time yet would give them the entire information in a nutshell. Videos are the best way to reach such customers who would want to do their research just by watching videos.

Highly informative and educative source in a short span:

Since a video is an audiovisual medium, it appeals to multiple sense organs thus making it an informative and educative process, saving a consumer time. Looking at a video, a viewer can hear the explanation while looking at the product in action with the final product being delivered, all at the same time. Thus such an approach has a better chance to reach the target audience effectively.

Great for SEO:

Search engines always give priority to video content. It helps in increasing the time spent on a website by a customer, thus making a certain website ranking higher than others. As long as the video has high quality and relatable content, search engines will channel the desired traffic. If videos are distributed via social media, on blogs or embedded on the website, there are chances that the target audience will get directed to the relevant information. Cisco says that over 80% of all traffic will consist of video by 2021.

Higher conversion rate:

Social Media Today states, 90% of consumers claim a video will help them make a purchasing decision. People can learn about the product in a short span thus making the process of decision making less tedious. A website video also allows viewer to look around the page after watching the video. An explanatory video of the product or services can give the viewer an overall idea, thereby building up a greater conversion rate.

Beating the competition:

Videos with unique content and storytelling ideas can reach out to a great number of people. As videos can be easily shared, a good video can be made viral easily, keeping the competitors at bay. Relevancy and uniqueness can work wonders in the scenario of a competitive market.

Videos help customers recall brands:

In a cluttered business landscape, competition is everywhere. More brands are coming into business with myriad products and a viewer gets overwhelmed by so much noise around. However, video content always stands out as it comprises of two factors – sounds and images. Humans can relate to these things very easily. Hence, if a consumer remembers a certain video of a brand, remembering the brand comes automatically, thus giving an upsurge in generating leads. According to Hubspot estimate, about 80% of customers can remember a video they watched as long as a month ago.

Acceptance of video content as a marketing strategy is booming with every passing day. Advertising agency in Delhi are concentrating on making unique video contents to match the competition in the market. With a strong message and simple images, a marketer can let brand capture the customer’s mind. Since technology is advancing at a lightning speed, videos can become an easy and shareable medium which can reach a massive audience within a small period. Relatable, unique and short videos can acquire a great number of views which is the whole point of making video content.