The rise of ATVs in India

All-terrain vehicles are an adventure
seekers' dream machine. They are powerful, sturdy, and are capable of
roaring past the most difficult of terrains. These machines will take
you where possibly feet were the only options, and not only that, they
are equipped for utilitarian purposes as well.
The popularity of all-terrain vehicles
(ATV’s) is on an all-time rise in India. The fan following is now not
limited to any one particular region or age group. ATV’s are for pure
hardcore adventure seekers and nature lovers.
ATVs are mainly
used for non-highway recreational purposes. There are also many variants
of an ATV. They may vary depending upon the sizes and capacity of the
engines. In its initial stages, ATVs were also available on 3 wheels.
Moreover, the following is an illustration of the different types of
ATV’s in the market:
• Utility ATV:
Often
classified as the work-horses of the ATV world, they are quite popular
in industries, farms, and also among hunters in various regions of the
world.
• Sports ATVs:
These machines
range from 250cc to 700cc engines. They are also comparatively lighter
in weight and come with better suspensions. Moreover, they are also
popular among modification enthusiasts.
• Children’s ATVs
They
are much smaller in size and engine capacity. The engine size usually
ranges from 50cc to 125cc at the most. These machines are powered by
automatic transmissions, and some manufacturers have also created
electric powered children’s ATVs.
The Recent Development
In
India, many off-highway tracks, cross country trails, and tracks with
combinations of water, land, swamps, ice/snow, and other natural
terrains have come up in the recent past. These terrains are the ideal
spaces for testing and racing the ATVs.
Also, the highway
ministry of India had only recently given permission to the
manufacturing of all-terrain vehicles. They are though required to be
only used for adventure sports and border security in difficult
terrains. Enthusiasts of ATV in Bangalore and other major metro cities
were seen cheering this news.
Many ATV companies have started
investing in India and projecting bullish numbers. These companies have
projected that the ATV market is set to grow increasingly in the coming
years. Though most of them import the entire vehicle, they are just
waiting for the optimum position to set up their manufacturing plants in
India. Moreover, in the meantime, their dealership network is set to
expand and penetrate more cities.
The prices
ATVs
since they are mostly imported, end up costing quite a lot. As a
result, the current client base comprises of vehicle aficionados and the
high net worth individuals. The prices may decline once the
manufacturing plants are set up in India. However, that would only
depend on how big the Indian market becomes in coming years.
ATVs
are considered to be synonymous with adventures and sports of sorts.
But, this is due to a myopic vision. These machines have proven
worthwhile for security purposes, rescue missions, and they have also
increased the potential to access certain areas that are deemed
difficult. These powerhouses are indeed changing the world.
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