The reason of rugged mobile phones market not rapidly develop before

rugged phone sprint--What makes "three defenses" of such a new and useful product concept was so cold, what's the reason of resulting in rugged mobile phones develop hardly in6-7 years, Shiner summarized in the following four points:

First, the market demand lags. 2000 to 2005, Chinese mobile communications market has been in a rapid spread, rapid expansion period. During this period, the consumer demand is to achieve the greatest voice-based mobile communications basic functions. Then gradually increase the text, color screen, camera, MP3 and other extensions, forming the basic configuration of the mainstream mobile phone. The phone's "three" is not a user most urgent, the most interesting feature has failed to make a major consumer perspective. This consumption lag led three anti-mobile phone market drifted away from the edge, it is difficult to form the climate.

Second, there is insufficient product. Since three features in the shape, materials, technology and other aspects of special needs, making three anti-mobile phone gives a rough shape, feel heavy, rough feeling. Initially using some freshness, over time it is clumsy, cumbersome, especially for the pursuit of fashion, new young family lost its appeal even more, and even dubbed "super durable body, unsightly features" such reviews. Combined with three anti-mobile phone prices are not cheap, and end up in a "brawn and no brains" nobody cares about the end.

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Third, manufacturers invested weak. Since the beginning of the three anti-mobile phone market is very small, and rugged mobile phones technology, processes, materials requirements and higher. Manufacturers generally not involved in, or inability to get involved. Only a few powerful companies involved in such products. The types of products and numbered. The result is caused by inherently Pianmen products, coupled with lack of manufacturers to promote products is difficult as well, can not form a guiding and stimulating the market. In turn, the market's decline brought the vendor and product shrink first tails, creating a vicious cycle.

Fourth, advertising is not enough. "Three" is a concept first, and only repeated patiently to educate consumers on this concept, only three anti-cell phone may have contributed to the scale effect. Unfortunately, in the three anti-mobile phone market bleak situation, where there is one dares to pay, increased three anti-mobile phone propaganda, had long allowed to gravity, resulting in consumers, "three" puzzled and misunderstandings.

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