The New Age of Designing a Custom Logo

by Pixels Logo Design UK Custom Logo Design and Website Design Company

Designing a custom logo can be the most interesting yet frustrating task you come across. One of the important things that needs to be done is to stay up to date with the new trends to make sure your logo is relevant and up to date. Every client has a different taste and style which needs to be incorporated in the logo. It’s no surprise that business owners want the logo of their company to be memorable and convey the personality of the company. Some of the new trends in the new age of designing a custom logo include:

Minimalism

Gone are the days when complex designs were incorporated into the logo in order to make it fancy. Simple designs are gaining popularity because they are more memorable, eye-catching and timeless. As is the common saying, “less is more” and this is also true for a minimalist design. This trend sets the ground for other trends such as the sleekness of the design. Overworked designs have been replaced with modern forms focusing on being functional creative pieces. If you feel that your existing brand is out of touch, maybe it is time to revamp your logo and give it a fresh and simple look.

Hand Drawn Logos

One of the key objectives of keeping a minimal logo is to communicate the brand identity in a simple and clear way. The hand-drawn logos and texts, also known as logotypes, give the same clarity to your brand. Drawing logos by hand makes them more personal, informal and unique at the same time. Many craft breweries use hand-drawn logos so that they can show their artisanal and handmade nature of the products they serve. Such logos help them reaffirm their quality and give it a personal touch.

Line Art

As the name suggests, line art logos are made up of lines and are usually paired up with text or some other kind of logotype. This combination gives the custom logo a modern and abstract feel in an elegant manner. There are numerous benefits of using line art in a logo:

• They are easily adaptable to all forms of media and platforms
• They are simple and complex at the same time and can be designed to communicate the needs of the brand in a way no other style can
• They are concise, memorable and immediate
• If made properly, they stand out as a self-contained branding element

A great logo is timeless and trendless so designing a logo that contains both features can be a bit of a challenge. An effective logo needs a careful understanding of the designing trends to depict your business’ image and personality.