The London Decorators Explains The Increase In Demand For Interior Decoration

Professionals in the interior decoration sector are evolving in a more favourable context: after years of crisis, activity in the building sector has recovered just recently. It is mainly driven by the new construction sector and more particularly by private residential.

The borrowing capacity of households and property investors is increasing as a result of low interest rates. The moderate growth in the improvement-maintenance segment was supported by the strength of the market in the former and the energy saving incentives. Although the backlogs of companies in the sector have been replenished since the end of 2015, professionals in the sector are faced with several difficulties:

- Competition from posted workers and illegal work: the use of seconded work has increased tenfold over the last decade. In this context, tariff pressures are exacerbated, hampering the margins of professionals already affected by rising prices for raw materials (especially oil and steel).

- The legislation tends to increase the administrative burden for businesses in the sector and represents an additional cost for them.

“The upturn in activity in the building sector will continue to be confirmed: while growth in the sector's volume activity is expected to reach 0.9% in 2016, it will be more sustained in 2017. The improvement-maintenance segment will benefit from the resumption of sales in the former, which will spur renovation, encouraged by low interest rates. In order to accelerate the growth of this segment, The London Decorators being one of the leading industrial paint contractors will keep innovating to provide the best service possible” says the company’s representative. The paint sector can be segmented according to the nature of the activity: Generalist painters, whose clientele is almost exclusively composed of individuals and painters specialized in decorative painting or industrial painting, who work for a clientele of companies, local authorities or major construction companies.

The London Decorators have been in the contracting market long enough to know that there is a boom recently in the construction sector. They have different expertise namely in residential projects, commercial projects, events, spray finish experts and also a specialised field where they tackle projects which demand a bit more.