The latest mobile app trends

'Mobile, mobile, mobile!' This term can be claimed to be the post common word used by people from anywhere in the world. However, it must be made clear that m “mobile” has evolved much further than just a mere handy-tool for communication. The rise of android phones, tablets, as well as wearable mobile devices have given a new layer to basic communication. What's new with mobile today? Their applications!

Mobiles and their applications have become an essential part of the daily life. These mobile application take you right to the point where your customers spend most of their time. To get a more clear idea, just take a look at what research statistics have found:

• The public in the US currently spends more time on mobile internet (51%) than on desktop digital time.

• Most Americans (91%) own mobile phones, out of which a massive portion (61%) operate smart phones

• Nearly half of smart-phone users in America (46%), say they cannot live without these devices!

This data clearly shows that the general consumer is more likely to access the internet from his or her mobile phone, rather than from desktop computers. It is the same case in other parts of the world, including countries in Asia and the Indian subcontinent. The world is changing and so are its ways of living. The rise in popularity of smart phones has subsequently led to the formation of several mobile application development companies in India.

The time is very ripe for a mobile application development company in India. This has been very assertive in 2015, with the development of several successful mobile applications that have also caught the attention from the western world. Mobile apps developed by companies in India, serve a large vertical of industries that include retailers, entertainment, dining, as well as education.

Some mobile app trends that these companies need to focus in 2016 are:

1. Consumer Focus

The idea is simple. Do not just focus on grabbing the attention of the customer through marketing. Move ahead and evaluate how your branded mobile app would help customers. Stay engaged for further customization of the app if necessary. Your relationship with the customer should much beyond the first sale.

2. Push Notifications

There seems to be a lot of scope for push notification strategies in 2016. This tool assists in the retention of customers, as well as to remain engaged with them. In simple word, the customer's interest is kept alive through these notifications. There is no faster way to reach out to customers of mobile apps. If you own a business in India and wish to develop a mobile app, you must give focus on developing personalized push notification programs.

3. Content Based

Vocal or print marketing can be very much non-profitable for your business. The reason? Users of these mobile apps will turn the other way, if they see direct marketing content from your side. Personalize the content and create an opt-in program to track its usage. Do not make it blank and formal!