The importance of video conferencing
The way we conduct business is constantly changing, with new technology often being the driving force. First it was computers, then email and now further improvements in technology have opened up the global marketplace. And at the forefront of this new technology, we have video conferencing.
The idea for video conferencing has long appealed to us. Watch any sci-fi film from the 50s or 60s and they always seem to have some kind of visual communication device akin to a videophone. It might surprise you to know that the first video conferencing was actually carried out as far back as the 1970s, developed by American firm AT&T. But for the twenty years that followed, it never really took off. This was largely due to the expense and relatively poor quality of the technology. But with microprocessors and computer technology improving at an incredible rate (computing power is said to roughly double every 18 months) video conferencing has now become an integral part of the business world.
With business becoming more global, the need to stay in touch over large distances has become more important. Of course, email allows people to be in constant communication but sometimes you need a real time dialogue in order to solve some business problems. Phone calls have long been the answer, but when doing business it is important to get the full picture (if you’ll excuse the pun). Seeing somebody’s face as you talk to them is a huge part of communication (with experts believing only 7% of what we communicate with each other is verbal - the rest being facial expression, body language and tone of voice). It also enables you to show off products, graphs, charts or any other visual information. Something that is not possible with an old-fashioned phone call.
There is also the cost element to bear in mind. Sending employees to business meetings, especially when in other countries, is very costly. Two flights, transfers, accommodation and expenses - just to attend one meeting that could be carried out via a video conference is just not good business sense. And that is not to mention the time it takes to travel and the work lost as a result. You also have to consider the personal costs of travelling - time away from family, stress and the rest.
Video conferencing equipment is still not all that affordable, even given the improvements in technology. But that doesn’t mean your business can’t benefit from it. With dedicated serviced office and meeting room spaces available, you can simply hire the room and equipment when you need it. With everything provided and staff on hand with an in depth knowledge of how it works, for just a small outlay you could be saving huge amounts for your firm. Simultaneously, you will be driving the company forward using the very latest in business technology. Video conferencing represents the legitimate future of business. Get the bigger picture today.
The idea for video conferencing has long appealed to us. Watch any sci-fi film from the 50s or 60s and they always seem to have some kind of visual communication device akin to a videophone. It might surprise you to know that the first video conferencing was actually carried out as far back as the 1970s, developed by American firm AT&T. But for the twenty years that followed, it never really took off. This was largely due to the expense and relatively poor quality of the technology. But with microprocessors and computer technology improving at an incredible rate (computing power is said to roughly double every 18 months) video conferencing has now become an integral part of the business world.
With business becoming more global, the need to stay in touch over large distances has become more important. Of course, email allows people to be in constant communication but sometimes you need a real time dialogue in order to solve some business problems. Phone calls have long been the answer, but when doing business it is important to get the full picture (if you’ll excuse the pun). Seeing somebody’s face as you talk to them is a huge part of communication (with experts believing only 7% of what we communicate with each other is verbal - the rest being facial expression, body language and tone of voice). It also enables you to show off products, graphs, charts or any other visual information. Something that is not possible with an old-fashioned phone call.
There is also the cost element to bear in mind. Sending employees to business meetings, especially when in other countries, is very costly. Two flights, transfers, accommodation and expenses - just to attend one meeting that could be carried out via a video conference is just not good business sense. And that is not to mention the time it takes to travel and the work lost as a result. You also have to consider the personal costs of travelling - time away from family, stress and the rest.
Video conferencing equipment is still not all that affordable, even given the improvements in technology. But that doesn’t mean your business can’t benefit from it. With dedicated serviced office and meeting room spaces available, you can simply hire the room and equipment when you need it. With everything provided and staff on hand with an in depth knowledge of how it works, for just a small outlay you could be saving huge amounts for your firm. Simultaneously, you will be driving the company forward using the very latest in business technology. Video conferencing represents the legitimate future of business. Get the bigger picture today.
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