The Importance of Great Website Development

Posted by Marine Allain
3
Oct 18, 2013
676 Views
A great number of beginners to website development and design understand the basic requirements of domain names and hosting. However, many fail to appreciate the importance of a great website design. There are literally millions of websites on the internet and you are looking to attract people to choose to visit your site.

Common Mistakes to Avoid:

There are a number of mistakes that amateur or those less experienced in website development commonly make. These can include:

• Sluggish load times:

This is the biggest irritation for many website visitors and may result in your potential clients clicking away from your site. Generally a web designed page should load in a few seconds. Many people make the make of adding complicated graphics or animations to brighten up the page, but these can sometimes cause problems and slow the load time down considerably.

• Faulty navigation links:

Navigation tools are designed to allow easier access for your visitors. Many sites fail to have a clear path of navigation through the site which can compromise the user experience. In some cases, your potential customer can experience extreme frustration from clicking on links which are dead or show as page not found. This can compromise the professionalism of your site and cause a loss of customer confidence in your services.

• Poor formatting:

In this busy modern world, a greater number of people are surfing the net using mobile devices rather than a standard laptop or pc. Your website should be configured to appeal to any visitor regardless of the device that they are using to access it. Poor formatting or failing to make compromises on fonts and graphics can create a site which fails to be browser independent and may lose you mobile customers. The formatting of the site should be optimised thr5ough the design choices to allow viewing on any device. This can increase visitor traffic and contribute to a greater sales conversion rate.

• Too busy:

Generally in cases of website development, less can be more. Many people make the mistake of loading their website with a plethora of images, links, themes and colours which can be too busy and overwhelming for your visitors. This creates a poor effect and will discourage visitors from staying on your site. Great website designs tend to concentrate on simpler themes and more quality content. By providing interesting and engaging information for your visitor’s enjoyment, you can build a stronger brand and reputation in addition to encouraging more people to share the site with their online friends.
 
There are a number of ways in which the development of the site plays a key role in its continuing success. Many marketing techniques such as search engine optimization require certain formats within the design to allow the major search engines to locate it.

If you are interested in learning more about website development in Perth and how to make the greatest impact with your website, contact us. We have an experienced and expert team who specialise in all aspects of website design and development. We would be delighted to assist you.

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