The Importance of Creative-led Marketing Strategies

by Rudra S. Consultant

According to a report published by Google, 70% of a campaign’s success is determined by the creative. Earlier this year, research was conducted by Meta in partnership with global market research firm Nepa to dig deeper into the creative execution of Facebook and Instagram advertisements. It confirmed that following creative best practices can drive a 1.2-2.7x increase in long-term sales and a 1.2-7.4x increase in short-term sales.

When it comes to finding the best creative agency in Delhi NCR for your digital marketing needs, it's important to consider and size up the different aspects of creative marketing. A good creative agency will have a deep understanding of these tools and will use them to drive emotions and tap the audience’s interest in an innovative way.

The first and most significant aspect of creative marketing is Branding. Great brands resonate with the audience and stand out from the crowd with their unique offerings. Creativity is an essential component of effective branding. It helps in developing unique and memorable concepts, images and messages that can be used to differentiate a brand from its competitors. It can also be used to explore new ways of connecting with consumers. Creative branding strategies can be used to establish a brand's personality, values, and positioning in the market.

Another aspect of creative marketing is content creation. Creative content can tell a brand's story in the most engaging and memorable way. A content strategy is incomplete without influencers on board today. PUGC or Professional User Generated Content, is one of the most cost-effective and organic ways to connect with consumers and engage them. The idea is to influence human behaviour by ‘Social Proof’ as a bias. Content marketing can also be used to explore new ways of reaching the target audience. By leveraging virtual or augmented reality, brands can create immersive experiences that can capture the attention of the audience. Agencies specialising in content or influencer marketing can truly help your brand reach geographies and connect with your audience better.

Social media marketing is another important aspect of creative thinking in digital marketing. According to reports, approximately 33% of India’s population is on social media. Therefore, there is a huge competition for consumer attention and creativity is the only route which helps a brand differentiate itself. The most effective campaigns in history are those which stayed with people because of the creative delivery of the key message. A good creative agency will always ensure that the social media campaigns are tailored to your target audience and are in sync with contemporary trends for effective delivery and ROI.

A UI/UX-friendly website is also a game-changer when it comes to uniquely positioning a brand. We often remember some of the most creatively designed websites which kept us engaged with their interface. A well-designed website can make a strong impression on potential consumers and can help establish the brand as professional and trustworthy, eventually leading to better sales and consumer engagement. Good agencies understand the importance of a responsive design in supporting marketing efforts.

In conclusion, finding the best creative agency in Delhi NCR for your digital marketing needs is crucial for the success of your business. There is a plethora of creative agencies in Delhi NCR but choosing the right one can make all the difference. A creative-led agency adds a distinctive perspective to marketing campaigns.